International Journal of Research and Review Vol. 10; Issue: 5; May 2023 Website: www.ijrrjournal.com Research Paper E-ISSN: 2349-9788; P-ISSN: 2454-2237 International Journal of Research and Review (ijrrjournal.com) 120 Volume 10; Issue: 5; May 2023 Development of Coffee (Coffee sp.) Farming in Suka Village, Karo District Ruth Riah Ate Tarigan 1 , Sri Setyaningrum 1 , Muhammad Hafiz 1 1 Faculty of Science and Technology, University of Pembangunan Panca Budi, Medan, Indonesia Corresponding Author: Ruth Riah Ate Tarigan DOI: https://doi.org/10.52403/ijrr.20230516 ABSTRACT Karo coffee is a leading commodity in Karo Regency which has the potential to be developed because it can improve the welfare of farmers. Research objectives analyse internal factors and external factors that influence the development of coffee plant farming (Coffea, sp) in Suka village and formulate alternatives in developing coffee plant farming in Suka village, Karo Regency. The data analysis method used is SWOT analysis. The results of the study are the Internal Factors of strength, namely natural resources, coffee taste, human resources, coffee harvest time, farmer groups, and transportation access. The dominant force affecting the development of coffee farming in the research area is human resources. Internal factors of weakness are coffee plant seeds, coffee marketing, coffee farmer partnerships, coffee processing, and coffee plant maintenance. The most dominant weakness is the maintenance of coffee plants. Opportunity external factors are: location of coffee cultivation, demand for coffee, profit of coffee farming and quality of coffee beans. The most dominant opportunity is the demand for coffee. External threat factors are: coffee farming competition, climate change, coffee pests and diseases and coffee prices. The most dominant threat is competition in coffee farming. The development of coffee farming in the research area is in quadrant I. The focus of development that must be carried out is to maximize internal strengths and take advantage of existing opportunities. Keywords: [Development, coffee plant] INTRODUCTION There are two types of coffee plants that are most widely cultivated in Indonesia, namely Arabica and Robusta. Arabica is coffee with a larger fruit size, most delicious and withstands harsh weather. [1,2] Robusta has higher caffeine and can be developed in an environment where arabica will not grow. [3] Karo coffee is a leading commodity in Karo, Regency which has the potential to be developed because it can improve the welfare of farmers. Some of the obstacles faced are the inability to increase farming productivity, technical and management constraints faced by farmers to meet company standards and international markets. This is because farmers do not have technical knowledge, practical experience about post-harvest processing of coffee. In order for post-harvest processing to increase, it is necessary to provide assistance and training to farmers who have an important role in determining the quality of the coffee beans produced. [4] Coffee is one of the main agricultural commodities in Indonesia, the coffee industry has a great ability to absorb labor. A farmer has an interest in increasing income. Farmers must maximize their production and they also have an interest so that production costs can be kept as low as possible by taking into account the current market conditions. So this can be called an efficient and profitable farming. Therefore, efforts are needed to develop coffee farming in all regions of Indonesia that have coffee growers. Based on the