Proceeding of the 9th Global Conference on Digital Marketing and Technology (GCDMT) January 26-28, 2024 2 Content Details: Danial Khashei (Author) Payam-e Noor University of Iran, Khansar Branch Salim Masood Nassery Jaban International Recruitment Agency A Study of New Digital Marketing Development and The Influence of the Metaverse on Contemporary Advertising Abstract In contemporary society, there is a rapid adoption and integration of technology. The incorporation of the internet and other modern devices has enhanced the flexibility, diversity, and sophistication of various systems, enabling them to perform numerous tasks efficiently. Among the technological advancements in internet adaptation, virtual worlds and augmented reality have proven to be particularly successful. Nonetheless, the pursuit of new technical breakthroughs has given rise to a recent virtual world known as Metaverse. Metaverse is a digital space that has become increasingly realistic and interactive due to advancements in virtual and augmented reality technology. Users can actively engage in this virtual realm and make real-time choices. Businesses are utilizing automation to offer customers an authentic shopping experience. Additionally, the Metaverse has opened up new avenues for businesses to explore technological possibilities with regard to creativity. This paper serves as an introduction to the Metaverse and its advancements. Keywords: Metaverse, marketing, digital marketing, online marketing, future metaverse Global Conference Alliance Inc. 300-9850 King George Blvd, Surrey, BC V3T 4Y3,Canada Cell: +1 672-971-2088 | Email: contact@globalconference.ca | Visit: www.globalconference.ca