Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=ujoa20 Download by: [University of Leeds] Date: 19 June 2016, At: 10:39 Journal of Advertising ISSN: 0091-3367 (Print) 1557-7805 (Online) Journal homepage: http://www.tandfonline.com/loi/ujoa20 Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp Robert L. King & Herbert J. Rotfeld To cite this article: Robert L. King & Herbert J. Rotfeld (1985) Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp, Journal of Advertising, 14:2, 62-63, DOI: 10.1080/00913367.1985.10672948 To link to this article: http://dx.doi.org/10.1080/00913367.1985.10672948 Published online: 29 May 2013. Submit your article to this journal Article views: 2 View related articles