124 Available online at www.sserr.ro Social Sciences and Education Research Review (5) 2 124-132 (2018) ISSN 2393–1264 ISSN–L 2392–9863 PROCEDURES, RITUALS AND CREATIVITY IN THE MEDIATIC TEXT Xenia NEGREA, Dan Valeriu VOINEA, CCSCMOP, University of Craiova, Romania Abstract In this study, we review the changes that the mediatic text has undergone so far, subject to change of delivery method. The channel, the support is part of building block of the the text, and implicitly of the message. Thus, as shown below, dialogue, interactivity, and participation are traits that not only modify the mediatic text, but also bring about changes at the level of media ideology: the categorical boundaries between the subjective and the objective, the soft press and the hard press (Vattimo) weaken increasingly more. Keywords: online media, dialogue, subjectivity, information In this study we approach the theme of modern media writing, writing that is not competing with the image, but it is part of what specialty theory calls (in fact, since the 1980s) convergence. Researchers (Kawamoto 2003) spoke of a new type of text, a new journalist, a new bussines model, all dependent on a receiver that could get involved, and could interact with the issuer. Many researchers agree that journalistic narrative urgently needs rehabilitation (Michael Karlsson, 2011). Some producers and some researchers (Allen, 2008; Plaisance, 2007; Robinson, 2007) show that this is already happening. Kovach, Rosenstiel (2001) and Singer (2007) discuss the changes in