Vol 1 No 1 (2020) E-ISSN: 2716-6333 International Journal of Creative Multimedia (2020) 1, 1, 20200104:26-32 doi: https://doi.org/10.33093/ijcm.2020.1.4 © The Authors. This article is licensed under Creative Common License. Published by MMU PRESS. URL: https://journals.mmupress.com/index.php/ijcm Abstract Television is a popular medium that is used as a propaganda tool in spreading ideologies. As such, the continuous propagation of ideologies through television fiddles with the sentiment of the public over time. This is obvious through various media campaigns that was broadcasted through television during the 14 th general election of Malaysia in 2018. These media campaigns propagate the idea of ‘change’ by presenting audio-visual information that instigates a euphoric reaction. ‘Beauty (fool) of destruction’ is an experimental video art prompted by such propagation and its effect on society. This essay discusses the creation of the video work and its adaptation of the Malay proverb ‘Indah Khabar dari Rupa’ as a reaction to the political campaigns of the 14 th general election. Specifically, it examines video as an avenue for responding towards the wield of ideology on electronic media and as a medium of expression for new forms of art making. Keywords Video art; Propaganda; Socio-politics Subtle Cynicism of the Malay Proverb ‘Beauty (fool) of destruction’ is an experimental video art inspired by an old Malay proverb. The Malay dictionary or better known as ‘Kamus Dewan Bahasa dan Pustaka’ defines Malay proverbs as a sentence or words arranged in a particular sequence to convey certain meaning. ‘Peribahasa’ (proverbs) for the Malay is meant to describe human behavior in a situation. The purpose of the proverb is to educate or reprimand people in a polite manner. The video work that I submitted for Antara is inspired by the peribahasa ‘Indah Khabar dari Rupa’ - closely similar to the English proverb ‘All that glitter is not gold’. This proverb means things that appear Video Art as a Propaganda Medium of the Socio-Politics Mohamad Fadly Sabran moham573@perak.uitm.edu.my Universiti Teknologi MARA International Journal of Creative Multimedia