98 africanscholarpublications@gmail.com 2021 Analysis of Mass Media Utilization among Yam Farmers in Benue and Niger States, Nigeria 1 Opara, S., 1 Olaleye R. S., 1 Mohammed, M., 1 Salihu, I. T., and 1 Pelemo J. J. 1 Department of Agricultural Extension and Rural Development, Federal University of Technology, Minna, Niger State, Nigeria. Abstract This study analysed mass media utilization among yam farmers in Benue and Niger States, Nigeria. Multi-stage sampling technique was used in the selection of 399 yam farmers for the study. Data were collected from primary source using structured questionnaire. Descriptive statistics such as frequency, percentages and mean were used for data analysis. Results revealed that 86.2% of the respondents were males with mean age of 42 years. Majority of the respondents (85.2%) utilized mass media. Also, 78.9% of the respondents’ utilized radio, 67.7% utilized telephone 27.9% and 24.6% utilized newspaper and book. Insufficient access to credit facilities ranked 1 st and poor electrification ranked 2 nd were the major constraints with mass media utilization in the study area. It is recommended that credit should be made available by government through financial institutions, cooperative and other farmers in order to increase the level of mass media utilization and efforts should be made governments and people involved to ensure the programme on yam is always communicated in the best language understand by farmers. Keyword: Mass Media; Utilization; Yam; Farmers African Scholar Publications & Research International VOL. 22 NO. 1 ISSN: 2877-1990 SEPTEMBER, 2021 African Scholar Journal of Agriculture and Agricultural Tech. (JAAT-1)