KOREA REVIEW OF INTERNATIONAL STUDIES ISSN - 1226-4741 Volume 17 | Issue 61 | Aug 2024 51 IMPACT OF DEMOGRAPHIC DETERMINANTS AND FINANCIAL LITERACY ON FINANCIAL GOAL SETTING BEHAVIOR OF WORKING WOMEN: THE PATHWAY OF FINANCIAL SUCCESS Pooja Rani Research Scholar, Banasthali Vidyapith, Rajasthan. Email: poojarani1982.11@gmail.com ORCID ID: https://orcid.org/0009-0008-9361-2298 Dr. Priyanka Vijay Assistant Professor, FMS WISDOM, Banasthali Vidyapith, Rajasthan. Email: priyankavijay15@gmail.com ORCID ID: https://orcid.org/0000-0001-9763-7021 Abstract This study seeks to analyze the interplay between demographic determinants such as age, education, occupation and income, financial literacy, barriers and personal financial goal setting behavior of working women, aiming to illuminate pathway of financial success. Metrics like age, education, occupation and income are examined in conjunction with financial literacy score through a systematic survey of 540 working women in Haryana. The study is descriptive in nature. Two way ANOVA, chi square are used to analyze results through SPSS. Research finding indicates that increased level of financial literacy significantly improves working women’s ability to set and accomplish their financial goals effectively. Especially younger women and those with higher education background exhibit more proactive engagement in financial goal setting. The study also explores the barriers as psychological, economical, social, and cultural faced by women. The study underscores the importance of targeted educational initiatives also. Keywords: Financial Well-Being, Financial Literacy, SMART Goals, Goal’s Setting Theories, Financial Goal Setting Behavior JEL Code: G41, G53, G59. 1. INTRODUCTION Women encounter significant constraints as they navigate life’s various stages, transitioning from childhood to adulthood, from university to the workforce, from being single to being married, and potentially facing widowhood or divorce, and eventually entering retirement. Women prioritize the financial well-being of their families and themselves, ensuring that their loved ones are secure within their own financial success. Therefore, women must be financially empowered for their success in life. ‘A combination of financial awareness, knowledge, skills, attitude and behaviors necessary to make sound financial decisions and ultimately achieve individual financial well-being’ (OECD 2022). Financial literacy, in simple terms, is the knowledge and skill needed to effectively save, budget, invest, and manage finance. Financial literacy is the need of hour. Without financially educated, one can’t being a financial well-being. One should know about financial education. Simply put, financial education is the skill of managing money effectively. Everyone do financial planning but out of them only some get success. The reason is that only fewer of them have knowledge of