International Journal for Multidisciplinary Research (IJFMR) E-ISSN: 2582-2160 ● Website: www.ijfmr.com ● Email: editor@ijfmr.com IJFMR240217107 Volume 6, Issue 2, March-April 2024 1 Women Entrepreneurs’ Preference in Using Social Media Networks on Online Business Opportunities and Challenges: The Case of Bangladesh Jannatul Fardous 1 , Abdul Mannan 2 , Md. Zahid Hasan 3 , Imrul Kabir 4 1 Assistant Professor, Department of Management, Bangamata Sheikh Fojilatunnesa Mujib Science and Technology University, Melandah, Jalamapur 2012, Bangladesh. 2 BBA & MBA in Management at University of Dhaka, Dhaka, Bangladesh. 3 Assistant Professor, Department of Management, Bangamata Sheikh Fojilatunnesa Mujib Science and Technology University, Melandah, Jalamapur 2012, Bangladesh. 4 Lecturer, Department of Social Work, Bangamata Sheikh Fojilatunnesa Mujib Science and Technology University, Melandah, Jalamapur 2012, Bangladesh. Abstract A noteworthy contribution of women entrepreneurs operating online businesses in Bangladesh has been observed nowadays because of the pace of digitalization. After family commitments, their signature participation in economic activities can ensure a sustainable and remarkable economic growth in the country as they comprise a half of the country`s population. The study aims to fathom the present conditions of the women entrepreneurs who conduct their online business in Bangladesh. The study focuses on to critically review the opportunities of social media uses for women entrepreneurs in terms of their convenient and secure mode of business, cost effective, flexible work life balance, customer reaching and loyalty, and after sales relationship. And it also concentrates on the challenges-business risk, market competition, technological literacy, and barrier from family and society-they used to face to operate the business. The study is mainly based on quantitative method with a structured questionnaire that used a five-point Likert-scale. The data analysis was carried out using SPSS, which eventually resulted in the extraction a total of 14 variables of opportunities and challenges. This study contributes new insights regarding online-based women entrepreneurs` perceptions, dimensions, and difficulties. An important finding is that to become entrepreneurs, women face a prime barrier from their families first, however, simultaneously their willpower overcomes it, and they create own employment. Keywords: Women Entrepreneur, Online Business, Digitalization, Social Media, Employment 1. Introduction Women, the unbendable, unstoppable and irresistible soul of nature, are almost half of the world`s population. The significance of their participation in economic activities is beyond description and a fundamental engine to run the wheel to the development of any economy. No sustainable and remarkable economic growth can be ensured without the participation of this vast majority.