American Journal of Humanities and Social Sciences Research (AJHSSR) 2024 AJHSSR Journal P a g e | 141 American Journal of Humanities and Social Sciences Research (AJHSSR) e-ISSN :2378-703X Volume-08, Issue-09, pp-141-193 www.ajhssr.com Research Paper Open Access Reflection and Debate on Human Life with Universal Principles, Ethics and Deontology, in the Digital Society (from Theory to Practice) 1 José Rascão, 2 George Leal Jamil , 3 Jorge Magalhães, 4 Maria Beatriz Marques 1 University Polytechnic of SetúbalGraduate School of Business SciencesofSetúbal (Portugal) 2 Independent Consultant and Teacher 3 Researcher in Public Health / Head of Research Group at Oswaldo Cruz Foundation/Fiocruz Coordinator of the Institutional Mission of Farmanguinhos in Portugal University of Aveiro, School of Health (ESSUA). Aveiro, Portugal Global Health and Tropical Medicine (GHTM), Institute of Hygiene and Tropical Medicine at University NOVA of Lisbon 4 Faculty of Letters/ CITCEM / CEGOT, University of Coimbra ABSTRACT :We do not intend to deal exhaustively with this theme, because it is broad and complex for the space of a text, and we do not even know if we can deal with it without incurring in generalizations. Our intentions, which are much more modest, refer to documentary research for the understanding and development of Universal Ethics and Deontology and some of its multiple relationships. The Digital Society poses great challenges to the World (Global) Human Society, among others, the debate on the definition and implementation of a universal code of ethics and deontology (from theory to practice), because the human being is part of a whole, which we call the universe, in time and space. The terms ethics and universal deontology are approached from the discussion about the collective responsibility of citizens. This implies a reflection and debate on the collective (universal) principles, values, norms and rules of the Digital Society, since all citizens of the world have responsibilities (duties and rights), regardless of their nationality, religious belief, profession, (politicians, military, scientists, etc.). Universal principles, values, norms and rules are crucial for the social and economic well-being of the world's humanity. Ethics and deontology are a form of conduct, which makes people respect each other, and guarantee human rights and dignity, for the sustainability of world society, regardless of the material and technological resources of the Digital Society. KEYWORDS: Principles, Ethics, Deontology, Human Life, Human Dignity, Digital Society. I. INTRODUCTION World humanity is living in times of uncertainty, of great conflicts (local, regional and global), affecting various aspects of society in human relations, as a process of configuration of the Digital Society. In this phase, information and technology play a fundamental role, opening space for new global (global) references, as a way to guide global human relations. It is in this sense that ethics and deontology find relevance in the new scenario of the Digital Society. Faced with this challenge, the need arises for ethics and deontology to be the mediation and interlocution, not only for use in the result of scientific research, but as an activity and search for the new knowledge of human conduct. The concern with the issue of ethics and deontology stems from the perception and criticism that there is a need to universalize concepts and practices that improve the relationship between humans regardless of the space and place where they live, that is, to move from illusion, to the time of reason and practical results, for the social and economic well-being of the world population. Universal ethics and deontology are a human action, practiced with conscience, in decision-making (acting), with respect for human dignity and that lead the world's human beings to have harmony, peace, security and social and economic well-being, in the world (digital) society. All decision-making is guided by human thought and emotions. Unethical thoughts (misconduct) give rise to decision-making that results in the most undesirable things in which man lives in the world today (conflicts and wars, (human life is "cannon fodder"). They are the result of the actions of humans (men and women), not understanding the true relationship between these three aspects:  Thoughts and emotions.  Decision making (decide - act - actions).  Resulting consequences, which are harmony, peace, social and economic well-being or pain (suffering, conflicts and wars). Human beings may aspire to peace and social and economic well-being, but they are always guided by a set of thoughts and emotions. To do so, they need to have adequate knowledge of what human consciousness is (common sense), ethics and universal deontology, as well as the mechanisms by which these thoughts and types of consciousness guide their actions and make them achieve the desired results and abandon mentalities that deteriorate these results. That is, the ethics and deontology that are behind it, that is, conscience and common sense. II. SCIENTIFIC METHOD This is an exploratory study that seeks to organize the main challenges faced by people in the Digital Society and their meaning presented in the literature of the Humanities, Social Sciences, Information Sciences, Philosophical Sciences, among others. It is not a proposal for new terms and concepts, but rather a universalization of them. that allows the identification of a common denominator among the different concepts already indicated in the literature, in order to enable their grouping by identity, application / use and pertinence / aggregation of value in the context in which the terms and concepts are inserted. The data collection is characterized by bibliographic research, on terms and concepts, referring to the different scientific fields. It is a descriptive and analytical approach seeking to know and analyze the existing cultural and/or scientific contributions on this topic, based on the literature review. The research was structured based on the systemic approach to understanding the main challenges that citizens face in the Digital Society, seeking in practical, operational or application terms, the solution of the "real life" problems of organizations (public and private) and people.