cognizancejournal.com Md. Mokshud Ali et al, Cognizance Journal of Muldisciplinary Studies, Vol.4, Issue.10, October 2024, pg. 1-18 (An Open Accessible, Muldisciplinary, Fully Refereed and Peer Reviewed Journal) ISSN: 0976-7797 Impact Factor: 4.843 Index Copernicus Value (ICV) = 77.57 ©2024, Cognizance Journal, ZAIN Publicaons, Fridhemsgatan 62, 112 46, Stockholm, Sweden, All Rights Reserved 1 Gen Z and Generative AI: Shaping the Future of Learning and Creativity Md. Mokshud Ali 1 Associate Professor, Department of Business Administration University of Scholars, Dhaka, Bangladesh E-mail: md.mokshudali@gmail.com H M Atif Wafik 2 Senior Assistant Professor, Department of Business Administration University of Scholars, Dhaka, Bangladesh E-mail: atif@ius.edu.bd Salehin Mahbub 3 Assistant Professor, Department of Textile Engineering University of Scholars, Dhaka, Bangladesh E-mail: salehin@ius.edu.bd Joy Das 4 Teaching Assistant, Department of Business Administration North South University, Dhaka, Bangladesh E-mail: joy.das16@northsouth.edu DOI: 10.47760/cognizance.2024.v04i10.001 Abstract: Thus, the appearance of the Generative Artificial Intelligence opened up a great turn in many areas, including education and creative industries. This paper seeks to understand the deep impact that Generative AI is going to have on learning and creating processes for the social context of Generation Z (Gen Z) students – born in digital culture. The work looks into the possibilities and challenges that Gen Z in collaboration with Generative AI leads to the future of learning and creativity. This paper is relevant as it offers some understanding of the ongoing changes in the education and creativity together with the escalating growth in technology. The nature of the association between the members of Generation Z and the Generative AI needs to be known by the educational stakeholders, policymakers, and business executives to leverage value from the existing and upcoming technologies together with dealing with possible negative impacts. The purpose of this study was to explore the nature and uses of Generative AI, and its effects on the learning and creativity of Gen Z, in addition to identifying the advantages, disadvantages, opportunities, and risks/partities’ concerns that are commensurate with the integration of this technology in teaching/learning and creative processes. To achieve the objectives of the study the following research methodology was used: The research used both a literature review and documentary research. The materials used included academic publications, Industry reports, books and other credible internet sources on Generative AI and its impact on the education and creativity of the Gen Z. The document analysis included policy papers, educational technology reports, case studies and white papers from academic and professional bodies as well as other industries that involve Generative AI. Several insights show that using Generative AI can positively impact learners’ experiences, engagement, and creativity. However, there was some controversy about the excessive usage of AI and claimed that because of it people may get worse at critical thinking. The following were noted to be major concerns; Ethical Issues: they included issues to do with bias in the algorithms as well as the right to privacy of data. Thus, the findings of this research point to a three-way settlement with respect to the use of Generative AI in education and creative industries. It underlines the guideline of how human creativity and critical thinking ought to be sustained, while using AI tools.