THE COLD WAR AND THE UNITED STATES INFORMATION AGENCY
Published at a time when the U.S. government’s public diplomacy is in crisis, this
book provides an exhaustive account of how it used to be done. The United States
Information Agency was created, in 1953, to “tell America’s story to the world”
and, by engaging with the world through international information, broadcasting,
culture, and exchange programs, became an essential element of American foreign
policy during the Cold War. Based on newly declassified archives and more than
100 interviews with veterans of public diplomacy, from the Truman administration
to the fall of the Berlin Wall, Nicholas J. Cull relates both the achievements and the
endemic flaws of American public diplomacy in this period. Major topics include
the process by which the Truman and Eisenhower administrations built a massive
overseas propaganda operation; the struggle of the Voice of America to base its
output on journalistic truth; the challenge of presenting civil rights, the Vietnam
War, and Watergate to the world; and the climactic confrontation with the Soviet
Union in the 1980s. This study offers remarkable and new insights into the Cold
War era.
Nicholas J. Cull is professor of public diplomacy at the Annenberg School for
Communication, University of Southern California. He is the author of Selling
War: The British Propaganda Campaign against American “Neutrality” in World
War II and the co-editor (with David Culbert and David Welch) of Propaganda
and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present. He is a Fellow
of the Royal Historical Society, a member of the Public Diplomacy Council, and
President of the International Association for Media and History.
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www.cambridge.org © in this web service Cambridge University Press
Cambridge University Press
978-0-521-14283-0 - The Cold War and the United States Information Agency: American
Propaganda and Public Diplomacy, 1945–1989
Nicholas J. Cull
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