Supervision and Inspection is licensed under a Creative Commons Attribution 4.0 International License. Based on a work at http://si.jrl.police.ir/?lang=en. Explaining the Factors Influencing the Promotion of Employer Branding at Amin University of Police Sciences Shirvan Keivani 1 , Mahrokh Lotfollahi Haqi 2 , Mojtaba Heidari 3 Abstract Background and Purpose: Attracting and employing human resources inspired by a strategic approach not only follows certain criteria, but is considered a key component of a strategic human resource management system in most changing organizations. The aim of this study is to explain the factors affecting employer branding at Amin University of Police Sciences. Methodology: The present study is applied in terms of purpose; exploratory in terms of nature; and descriptive-analytical in terms of method using quantitative and qualitative content analysis. To collect data for quantitative content analysis, the library method based on books and articles was used, and data for the qualitative Delphi method were collected through interviews with university experts and scholars. In line with the qualitative method, sampling began purposefully and was completed with theoretical sampling and maximum variability. Findings: Considering the data analysis in the quantitative content analysis section, the related literature on employer branding resulted in a theoretical model comprised of six variables: compensation and benefits; work environment and conditions; work-life balance; organizational culture; organizational reputation; and employment and occupation conditions. The data analysis in the Delphi method section showed that the compensation and benefits variable was the most important, while the employment and occupation conditions variable was the least important among experts at Amin University of Police Sciences. Conclusion: The identified factors affecting employer branding in this study were much more comprehensive than previous research. Additionally, value was added to previous employer branding research, and a developed conceptual model on employer branding in the university was designed for the first time. Keywords: Employer Branding, Retention and Attraction, Talent, Amin University of Police Sciences. Citation (APA): Keivani, Shirvan, Lotfollahi Haqi, Mahrokh, & Heidari, Mojtaba (2024). Explaining the Factors Influencing the Promotion of Employer Branding at Amin University of Police Sciences, Quarterly of Supervision and Inspection, 18 (68), 113-144. DOI: https://doi.org/10.22034/si.2024.102689 1- PhD Student of Management, Urmia Branch, Islamic Azad University, Urmia, Iran. (corresponding author) ؛shirvankeyvani@gmail.com 2- Assistant Professor of Management, Urmia Branch, Islamic Azad University, Urmia, Iran. lotfollahi57@gmail.com 3- Assistant Professor of Management, Urmia Branch, Islamic Azad University, Urmia, Iran heidari1356@gmail.com Scientific Quarterly of Supervision and Inspection Vol. 18, No.68 (11). Summer 2024 Research Article Accepted: 2024-06-24 Received: 2023-11-14 Pp. 113-144