African Population Studies Vol 32, No 1, (Supp.), 2018 4057 http://aps.journals.ac.za Strategic communication for climate change awareness and behavioural change in Ado-Odo/Ota Local Government of Ogun State Olusola Oyero 1 , Kehinde Oyesomi 1 , Taiwo Abioye 2 , Esther Ajiboye 2 & Tolulope Kayode-Adedeji 1 1 Department of Mass Communication, Covenant University, Ota, Nigeria 2 Department of Languages, Covenant University, Ota, Nigeria Email: olusola.oyero@covenantuniversity.edu.ng Abstract Background: The use of multi-sectoral communication on human’s handling processes of environment is not popular in the literature as crucial factor in winning the war against climate change and its attendant problems of greenhouse pollution, global warming and destruction of lives and properties. Objective: The study investigates the practices surrounding climate change and its awareness in Ado Odo/Ota local government of Ogun State. Methods: The survey data obtained from randomly selected 970 residents in Ado Odo/Ota local government was complimented with six key indepth interview with opinion leaders. Results: The findings show that the current behaviours surrounding climate change in the study location includes burning of waste and bush (41.1%), %), indiscriminate disposal of waste (18.1%), and the use of kerosene (45.4%), fire wood (6.4%) and coal for domestic purposes (3.3%). Conclusion: The study recommends multi-sectoral communication strategy (MCS) and the use of television for effective climate change awareness campaign for behaviour medication. Keywords: Sustainable development, Climate change, Environment, Behaviour, Development Communication. Introduction Goals 13, 14 and of the Sustainable Development Goals (SDGs) are about the environment and climate change. The 13 th goal focuses on taking urgent steps to fight climate change and its effects. The 14 th goal deals with conservation and sustainable use of the oceans, seas and marine resources for ecological development, while goal 15 targets protection, restoration and promotion of sustainable use of terrestrial ecosystems, combat desertification, manage forests sustainably, reverse land degradation, as well as terminate biodiversity loss. It is very clear that sustainable development is directly related to climate change and the environment. Climate change effect has been phenomenal on the society, the blame which goes to both the most industrialised societies of the world as well as the ‘less industrialised’ because they are contributory to the factors causing climate change. This means that the responsibility for a safe environment must be borne by all and sundry at all levels- national, regional and community. It is on this basis that it is important to understand the practices contributory to climate change in order to develop relevant communication interventions to alter people’s behaviour in favour of the environment and mitigate climate change effects. Therefore, this study examines such practices that aid climate change in Ado-Odo/Ota Local Government, Ogun State, Nigeria, with the aim of designing necessary communication interventions to bring about desirable behavioural change. It has been noted that ‘there is no universally applicable technology for climate change communication; the type of technology adopted must be tailored to the economic, social and cultural peculiarities of a community’ (Mycoo, 2015 p.58). This paper therefore sets out to determine the practices contributory to climate change among Ado- Odo/Ota local government residents, measure climate change awareness and its effects among the residents, ascertain the channels of communication that will enhance climate change awareness among the residents and identify strategies that may be employed in effective