Analysis of the Improvement of the Family Hope Program (PKH) in the New Normal Era Utami Siti Umayah (B) , Endang Wirjatmi Trilestari, Septiana Dwi Putrianti, Muhammad Nur Afandi, and Abdul Rahman Politeknik STIA LAN Bandung, Bandung, Indonesia utamiumayah@gmail.com Abstract. Based on data from the Central Statistics Agency (BPS) of West Java Province in 2021, the HDI of Cianjur Regency is in 26th position out of 26 Regency Cities, in West Java there are 18 Regencies and 9 Cities and Cianjur Regency is still in the last position. One of the efforts to overcome this inequality is to make the program a human development strategy. The research problem faced is the low quality of Human Resources (HR) seen from the 3 main indicators of the Human Development Index (HDI), namely based on health indicators, there are still many people who do not realize the importance of examination by utilizing health facilities, indicators of education level including many dropout rates. School and economic illiteracy indicators include underprivileged people who have not been able to meet basic daily needs, so the human tragedy of famine often occurs. This research aims to formulate a model of the Family Hope Program Improvement Strategy (PKH) through the Family Hope Program Social Assistance. The method in this study uses the SWOT analysis method. The results showed that the Family Hope Program (PKH) has been running, but has not been optimal because there are not many independent graduates, accounting for an average of only 50 people per year, out of three thousand people who receive social assistance, due to internal HR and external problems, namely partners. Keywords: Implementation · Family Hope Program (PKH) · New Normal Era 1 Introduction In early 2020, WHO stated that the world entered a state of emergency related to the increasingly massive spread of the Corona Virus outbreak, which is an extraordinary and special phenomenon in Indonesia itself. Socially distanced. Until its development, variants ranging from the delta variant to omicron continue. As of January 23, 2022, the total number of positive cases of COVID-19 in Indonesia is 4,283,453, with 16,692 active cases, 4,122,555 recovered cases and 144,206 deaths. Development is defined as a process of change for the better and is carried out in a sustainable and planned manner, meaning that activities have stages of implementation of activities and take place sustainably. Development as a change means that a country or nation must be able to anticipate various challenges of change that will change over time and development becomes meaningless if it is stuck in maintaining what already exists (status quo) [1]. © The Author(s) 2024 A. Rahman et al. (Eds.): ICAS 2022, ASSEHR 776, pp. 349–360, 2024. https://doi.org/10.2991/978-2-38476-104-3_34