Academy of Entrepreneurship Journal Volume 27, Issue 1, 2021 1 1528-2686-27-1-455 THE EFFECT OF COMMUNICATION OF ORGANISATIONAL GOALS ON THE ECONOMIC PERFORMANCE OF PRIVATE OWNED COMPANIES: A STUDY OF SELECTED PRIVATE COMPANIES IN ABUJA, FCT, NIGERIA Achonwa Sarah, Covenant University Olusola Olujobi, Covenant University ABSTRACT The study aims to explore the traits of leadership of communicating organizational goals, as it affects the economic performance of selected private organizations in Abuja. The study or leadership trait is essential as it performs a major role in the effectual achievement of organizational sustainability. There has been an emergence of new development and changes in virtually every business area in recent years, which is also spreading to areas of leadership. This change is creating an importance for the need to focus on effects of leadership traits hence the problem that had to be tackled. The basic target of this research was to assess effects of communication of organizational goals on the economic performance of private companies, using a case study of some selected private companies. An aggregate of 207 questionnaires were distributed and they all were properly completed and retrieved. The descriptive method of analysing the study was adopted. The results showed that there is a significant relationship and effect between communication of organizational goals and economic performance of the organization. It was recommended that in order to maintain a competitive stand in the economic market, management should pay attention to this connection between leadership traits and organizational sustainability.in the quest for sustainability, there is a need for leadership to pay attention to attributes in followers that can help to maintain the continuity of sustainable drive in the organization. Also management should ensure proper communication of organizational vision and goals to the staff through trainings so as to avoid them lowering the standard. Keywords: Leadership Traits, Communication, Sustainability, Vision, Economic Impact. INTRODUCTION The turbulent changes in the environment and the need for an organisation to survive have given rise to a prevalent call for organisational focus to move beyond its quest for competition towards long-term sustainability. It is important for every organisation to have the capabilities of sustaining itself, even though not all organisations are able to. Also, a leader plays vital roles in influencing the sustainability of organisational goals (Kurucz et al., 2017). There has been an emergence of new development and changes in virtually every business area in recent years, which is also spreading to areas of leadership. This change is creating an importance for the need to focus on changes in leadership traits. Leadership traits can be portrayed mostly when leaders are sensitive to notice the development need with regards to their individual followers. This can be evident when leaders intellectually encourage their