International Journal of Social Science Archives |Vol 7•Issue3•July-September, 2024 Page 1199 International Journal of Social Science Archives ISSN: 2707-8892 Available at www.ijssa.com International Journal of Social Science Archives, July-September, 2024, 7(3), 1199-1210 Teaching of Tourism & Hospitality in the Curriculum of Higher Education in Pakistan Dr. Mohammad Alam a* , Dr. Mohammad Hanif Khan b , Muhammad Haris Ali Jadoon c a Assistant Professor, Department of Tourism & Hospitality, Hazara University Mansehra. b Assistant Professor, Department of Tourism and Hotel Management, University of Malakand. c Lecturer, Department of Tourism and Hospitality, Hazara University Mansehra * Email: alampices@gmail.com Abstract: Curriculum is extremely important in the ever-changing world of hospitality and tourism education. The curriculum has several components, including core topics, general education, and practical experience. Institutions attempt to provide students with both leadership qualities and technical knowledge, stressing a comprehensive approach to education. Models like the Hybrid approach, which has been embraced by educational institutions throughout the world, reflect this improvement by providing complete curricula suited to industry demands. Curriculum design takes into account institutional culture, academic knowledge, and evolving industry trends. Institutions strive to train graduates for dynamic jobs in hospitality and tourism management by utilizing strategic planning and creative pedagogy to address the industry's changing demands. In Pakistan, formal education in tourism and hospitality is relatively recent. PITHM Karachi, ITHM, and PAITHOM pioneered short courses. NAVTTC has played a crucial role since 2006. Despite debates over vocational versus academic focus, degree programs have expanded nationwide. Taking the lead in Hazara University, now available in more than two dozen universities both in public and private sector. Keywords: curriculum, tourism education, hospitality education, teaching hotels, hybride model 1. Introduction The global hospitality market, valued at approximately 4.7 trillion dollars in 2023, was projected to grow at a compound annual growth rate (CAGR) of 5.5 percent, reaching 5.8 trillion dollars by 2027 (Hospitality worldwide Market Report, 2023). In 2022, Pakistan's tourism and travel industry provided 4.2 mn employment and produced 5.9% of the country's GDP, which was Rs2.285 trillion.Given the diversity of tourism spots within the country, the existing situation is judged suboptimal in case of tourist flow and recipts. However, there is an encouraging future for Pakistan, with tourist expenditure expected to reach roughly US$30 billion by 2033, up from over US$16 billion in 2022 (WB 2023, Ahmed, W. 2022). According to Ahmed Junid (2006) there is 1 million job projection in Tourism, 0.50 million hospitality, 0.15 million in entertainment industry 2.30 million in transport. Tourism education in Pakistan is a vital component of the nation's efforts to further develop its tourism sector and capitalize on its enormous potential as a tourist destination. To take full advantage of this benefit and assure long-term tourist growth, there is a rising realization of the importance of comprehensive tourism education and training programs. At its core, tourism education in Pakistan comprises a wide range of subjects; these educational programs are provided by universities, colleges, vocational training institutes, and specialist tourist academies throughout the country. One of the key purposes of tourism education in Pakistan is to provide students with the information, skills, and competencies they need to succeed in various areas of the tourist business. Collaboration among academics, industry partners, and government agencies is critical to the success of tourist education projects in Pakistan. Working together, these partners may identify new difficulties, solve skill gaps, and establish strategies to improve the quality and relevance of tourist education programs in response to the industry's changing demands.