International Journal of Scientific Research and Management (IJSRM) ||Volume||11||Issue||12||Pages||428-446||2023|| Website: https://ijsrm.net ISSN (e): 2321-3418 DOI: 10.18535/ijsrm/v11i12.lla02 Mary Jo Salvacion Goetsch, IJSRM Volume 11 Issue 12 December 2023 EM-2023-428 Characteristics, Roles and Challenges of Traffic Personnel: Implications toward Efficient Traffic Management System Mary Jo Salvacion Goetsch 1 , Dr. Jonathan E. Lobaton 2 Information Systems Researcher II City Government of Bacolod, Philippines Professorial Lecturer University of St La Salle, Bacolod City, Philippines Abstract The purpose of this study was to determine the characteristics, roles and challenges of traffic personnel and their implications toward efficient traffic management system in Bacolod City during the second quarter of calendar year 2018. A mixed methods research design was used which involved the use of both quantitative and qualitative methods by means of survey responded by 150 traffic personnel, key informant interview participated by 3 Barangay Captains and a City Councilor, and focus group discussion participated by 6 traffic personnel which were all selected through a purposive and convenience sampling techniques. Frequency count, percentage, weighted mean, standard deviation, Mann- Whitney U, Kruskal Wallis and IBM SPSS Version 19 were employed to analyze and present the data for quantitative part. While the qualitative part of the study, Thematic Analysis was utilized. The findings showed that traffic personnel who participated in the study were almost equally divided when grouped according to age, while majority were male, attained college level, have less than 7 years of experience and designated as traffic enforcer. Meanwhile, not all completed the required trainings. When it comes to their roles as traffic personnel, it showed that they are mainly managing traffic flow and implementing traffic rules and regulations in the roads. Moreover, it showed that majority of them are highly knowledgeable on City Ordinance 338, and there are no significant differences when they were grouped according to age, sex, educational attainment, and job designation. However, significant differences were found in their level of knowledge on the aforementioned ordinance when they were grouped according to length of service and trainings attended. On the other hand, it was found out that the top most challenge experienced by the participants is the arrogance of drivers. The lack of discipline which includes disregarding of traffic rules and regulations among drivers follows next. Ignorance of the traffic rules and regulations among road users, attitude of drivers, bad weather conditions, high volume of vehicles and road widening projects are also included in the short list of challenges encountered by traffic personnel in the City. Finally, results of this study were used in formulating an enhanced traffic management system program for Bacolod Traffic Authority Office. Keywords: Challenges and Roles, Efficient Traffic Personnel, Management System Introduction Modern societies rely on traffic management system to minimize traffic congestion and its negative effects. Traffic management is the planning, monitoring and control or influencing of traffic (Winder et al., 2009). Its main concern is the traffic enforcement (Omar, 2003); it is imperative to assess the technical know-how of the personnel responsible for transport planning and traffic management (Lidasan et al., 2009). In the Philippines, Senate Bill 994 or also called as National Traffic Enforcement and Management Act which was introduced and proposed by Senator Win Gatchalian stated that one of the elements of road policy is an efficient traffic enforcement which means that the importance of competent traffic corps, traffic enforcers or traffic personnel