Available online www.ejaet.com European Journal of Advances in Engineering and Technology, 2019, 6(10):67-70 Research Article ISSN: 2394 - 658X 67 Driving Value Through Strategic Planning and Resource Allocation Raghunath Reddy Koilakonda Hyderabad, India _________________________________________________________________________________________ ABSTRACT Strategic planning and resource allocation is important to understand the capacities and competencies in terms of plans or operations as well as how much they weigh on task or project difficulty levels when it comes to overseeing intricate tasks. Without definite starting estimates, administrators will never find out how much of what type of resources should go to whom in an organization. A system for distributing them efficiently prevents excessiveness over a long duration in using resources with strategic planning at the same time as leading to increased productivity through supplying just enough during specific hours while reducing expenditure. Key words: Resource Allocation, Strategic Planning, Data driven decisions, Budgeting and Market Research. __________________________________________________________________________________ INTRODUCTION Resource allocation is the process of designating resources to support organizational goals, and such resources could come in the form of talent, money, or even managerial concentration. What is involved in resource allocation usually revolves around strategic planning and administration where it is made certain that the most appropriate means are used so as to attain various goals of the organization. As the company expands; its set on new goals, hence it has to hire new people, purchase training equipment and give out more company instructions. Enhance all techniques that will end up increasing revenue and making the firm more profitable. More knowledge about the market as it changes over time, that is what one should have at this time. Most forecasting was based on wide ranging assumptions and global patterns that ignored specific factors which influence performance. Making decisions based on data enables companies to concentrate on those factors that would make a difference in terms of performance; hence, allocate their resources in an optimal way that will guarantee efficiency to the maximum possible extent. RESOURCE ALLOCATION Processes involved in designating resources to support an organization's goals can be termed resource allocation. Such assets may be in the form of money, talent or even managerial focus. When starting out, resources are likely to be focused either on finding money, getting the right kind of people for key jobs, or the need for various kinds of research and development work. In time, Organization will grow as planned and set new objectives. The business needs to recruit more personnel, buy more training tools and boarding solutions for new employees, introduce new company policies, streamline production processes as well as ensuring profitability among other things. There should be no doubt that resources will need to be re-evaluated next time; when involved in an IPO, selling the company off intermingling with other businesses. Possibly, it is all about consultants who show around how it works or fresh another/alternative tools plus being able to handle a good relationship with the organization.