Open Access ISSN: 2165-7912 Journal of Mass Communication & Journalism Method Volume 13:05, 2023 Abstract The purpose of this study is to investigate audience’s reception of "Let Us Save Ourselves from Dangers of female genital mutilation jigjiga FM Radio program the case of jigjiga city administration Fafan zone Somali region, Ethiopia, and The study is a pure quantitative approach and quantitative questionnaire was administered by 96 respondents from two villages selected out of 20 villages First; a stratified random sampling was used in the radio listeners' villages, after which the random sampling was conducted. The study used two theories: audience reception, and use and gratification to find out how different audiences interpret the messages of radio program about Female Genital Mutilation (FGM) and the challenges hinder listenership. However, the study found that some factors limit radio listening in the study area. Finally, recommendations were given to fill the gap in future media production Keywords: Radio program • FGM • Audience Reception Audience Reception of “Let us save ourselves from the Dan- gers of Female Genital Mutilation Jigjiga FM Radio Program: The Case of Jigjiga City Administration, Fafan Zone Somali Region, Ethiopia Mohamed Osman Abdi* and Abdifetah Abdulahi Shiek Department of Journalism and Communication, University of Kabri Dahar, Somali Region, Ethiopia Introduction Female Genital Mutilation (FGM) refers to various traditional practices in many African societies in which the external female genitalia are partially or completely removed for cultural and traditional reasons. There is little knowledge among those who practice female genital mutilation, both among those who perform it and those who are affected by it [1]. According to Alhassan YN, et al. [2], FGM/C has negative effects on the health and well-being of girls and women around the world, the practice is unrestricted in many countries, regardless of the negative consequences such as pain, shock, bleeding, psychological trauma, chronic pain, etc. However, very little was done to put an end to it. The media plays a crucial role in raising community awareness about the harmful traditional practice of FGM/C and in exposing the victims' voice, its importance and influence on media dealing with the harmful traditional practice of FGM/C only is difficult to perceive without the audience reacting to it and interpreting the meaning of the message [3]. According to Kiapi EM [4], Media is a weapon to fight (harmful traditional practice) to discover sensitive themes such as sexual and reproductive health, the role and status of girls and women in society, and more broadly the concept of gender equality, at times religion, different faiths, and above all the human rights of girls and women. Sobel M [5] stated that the media play a critical role in the strategies to end Female Genital Mutilation/Cutting (FGM/C), and many international, national organizations of different countries have made with a dynamic of changes of FGM/C/ through critical media programs for educating and campaign awareness of FGM/C in mainstream community. Theoretical framework Concept of female genital mutilation: Female Genital Mutilation (FGM), also known as Enemy of Girls, is a type of Harmful Traditional Practices (HTP) also FGM is a sensitive matter that is strongly rooted in a society's tradition and culture [6]. FGM is viewed as an initiation process in many cultures to help young individuals assimilate into society questioning this rite is frequently interpreted as a violation of tradition and a requirement of Western lifestyle [7]. Health impact of female genital mutilation: Female genital mutilation is a societal problem with multiple consequences and costs for everyone in the community. To put it bluntly: FGM causes irreversible harm. FGM, for example, can cause young victims to die from severe hemorrhage and hemorrhagic shock, neurogenic shock due to pain and trauma, and severe, overwhelming infections and septicemia. According to the United Nations Children's Fund, FGM is traumatic [8]. Local radio program listeners on FGM/C: Jigjiga is an old town in eastern Ethiopia's Somali region that has long been widely used for FGM/C. Subsequently, Jigjiga FM Radio 99.1, in collaboration with the local government and NGOs, launched the media program in 2018 to combat harmful traditional FGM practices. The needs of the listeners of the radio program are crucial in terms of their opinion of the local radio program broadcast on the local stations, their growing perspective and their first-hand experience with the local stations in terms of community engagement, responsiveness and preference level with an attentive Audience listening to the program. This is necessary for the sustainable solution of the HTPs. As confirmed in the need assessment (2018) by the radio manager of Jigjiga FM “Let us save ourselves from the danger of FGM” radio Program whose aim was to launch this program to combat and deal with the harmful tradition of FGM. The document included Witten as well as interviews in 20 villages conducted by the Jigjiga city administration (2018). Empirical review Audience’s listenership of radio program messages: According to a research on radio broadcast program of audience listenership by Simiyu I [9], Radio listener interest of community members to listen to their favorite program, similar [10]. A study on “Media preferences and uses: Radio listenership habits *Address for Correspondence: Mohamed Osman Abdi, Department of Journalism and Communication, University of Kabri Dahar, Somali Region, Ethiopia, Tel: +251926585643, E-mail: maxcusmaan84@gmail.com Copyright: © 2023 Abdi MO, et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Received: 21 September, 2023, Manuscript No: jmcj-23-114483; Editor assigned: 23 September, 2023, PreQC No. P-114483; Reviewed: 11 October, 2023, QC No. Q-114483; Revised: 17 October 2023, Manuscript No. R-114483; Published: 24 October, 2023, DOI: 10.37421/2165-7912.2023.13.543