Volume 8 Issue 33 (September 2023) PP. 62-81 DOI 10/35631/JTHEM.833005 Copyright © GLOBAL ACADEMIC EXCELLENCE (M) SDN BHD - All rights reserved 62 JOURNAL OF TOURISM, HOSPITALITY AND ENVIRONMENT MANAGEMENT (JTHEM) www.jthem.com EFFECT OF EMOTIONAL DISPLAY RULES ON FUNCTIONALITY SATISFACTION OF TOURISM COMPANIES MANAGEMENT IN IRAQ: THE MODERATING EFFECT OF EMOTIONAL INTELLIGENCE Muthana Faaeq Almasooudi 1,2 , Suraiyati Rahman 1* , Mohammed Basendwah 3 , Alaa N ALfarra 4 , Mohammed Alawi Al-sakkaf 5 1 School of Housing Building and Planning, Universiti Sains Malaysia, Penang 11800, Malaysia. Email: muthanaalmasaoudi1975@gmail.com, suraiyati@usm.my 2 Kerbala University, College of Tourism Science, Department of Tourism Studies, Iraq. Email: muthanaalmasaoudi1975@gmail.com 3 Tourism and Hotel Management Department, College of Business Administration, Umm Al-Qura University, Mecca 24382, Saudi Arabia. Email: Mohammedm447@gmail.com 4 Center for Global Sustainability Studies (CGSS), Universiti Sains Malaysia, Penang 11800, Malaysia. Email: alaafarra98@gmail.com 5 Department of Business Administration, Faculty of Administrative Science, Hadhramout University, Al Mukalla, Yemen. Email: sakkafmohmd@gmail.com * Corresponding Author Article Info: Abstract: Article history: Received date: 23.07.2023 Revised date: 24.08.2023 Accepted date: 12.09.2023 Published date: 24.09.2023 To cite this document: Almasooudi, M. F., Rahman, S., Basendwah, M., Alfarra, A. N., & Al- sakkaf, M. A. (2023). Effect Of Emotional Display Rules On Functionality Satisfaction Of Tourism Companies Management In Iraq: The Moderating Effect Of Emotional This research investigates the relationship between the effectiveness of tourism management strategies in Iraq and their impact on functionality satisfaction among personnel in the tourist industry. The study emphasizes the significance of addressing employee well-being and mental health to ensure sustainable growth and success for tourism enterprises. A questionnaire survey was conducted among employees of various tourism companies, resulting in a sample of 333 participants. The study utilized a quantitative methodology, and data were analyzed using SPSS. The findings revealed positive associations between functionality satisfaction and various management strategies, including leadership, decision-making, planning, organizational structure, emotional display rules, and emotional intelligence. This suggests that implementing effective management strategies and creating supportive work environments can enhance functionality satisfaction, leading to improved service quality, sales performance, customer satisfaction, and loyalty. The study highlights the importance of hiring individuals with desired traits and