International Journal of Business and Technology Management
e-ISSN: 2682-7646 | Vol.6, No. 3, 529-536, 2024
http://myjms.mohe.gov.my/index.php/ijbtm
529
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AI-Driven Recruitment and Selection: Enhanced HR Decision-
Making with Accrued Benefits of Organizational Success
Deepika Faugoo
1*
1
School of Business, Management & Finance, University of Technology, Mauritius
*Corresponding Author: dfaugoo@utm.ac.mu
Received: 13 July 2024 | Accepted: 15 October 2024 | Published: 1 November 2024
DOI: https://doi.org/10.55057/ijbtm.2024.6.3.47
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Abstract: As organizations strive for efficiency and precision in a rapidly evolving and highly
competitive business environment, the role of Artificial Intelligence (AI) in transforming
Recruitment(R) and Selection (S) processes has become indispensable. This paper explores
how AI optimizes human resource acquisition by improving accuracy in candidate matching,
with time and cost efficiency thereby enhancing HR decision-making while ensuring a more
positive candidate experience. AI's ability to analyze vast datasets and leverage advanced
analytics to predict candidate suitability makes it an indispensable tool for enhancing
recruitment and selection accuracy and effectiveness. Thus, giving HR managers much needed
time to focus on strategic people management activities. The growing reliance on AI reflects
its potential to address future workforce demands, making it not only a competitive advantage
but an urgent necessity. This paper argues that embracing AI in recruitment is crucial for
companies looking to secure the right talent and maintain a competitive edge in today’s
dynamic environment. This study showcases the transformative benefits of AI-driven
recruitment through the experiences of multinationals such as Amazon, Unilever, Delta
Airlines, and Siemens. While AI enhances efficiency and accuracy, successful implementation
requires a balanced approach that prioritizes transparency and fairness. AI must
complement—never replace—human judgment and skill, and must be used as an ethical HR
practice ensuring a holistic and responsible recruitment process that leads to effective decision
making with regard to employee resourcing thereby leading to accrued benefits of
organizational success
Keywords: Artificial Intelligence in R & S, Competitiveness and Organisational Success
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1. Introduction
The rapid rise of AI (Artificial Intelligence) in Human Resources (HR), is hailed as ‘the new
age of HR’ that is revolutionizing the recruitment industry by automating routine tasks once
handled by human recruiters, sparking a growing body of literature on its transformative impact
and its benefits and consequences (Upadhyay & Khandelwal, 2018). For decades, until the
mid/late 1990s, hiring practices depended mostly on traditional, non-digital methods in which
human interface was the main means of sourcing and attracting potential employees (Black &
van Esch, 2020). This can be understood by established definitions of R&S by mainstream
authors. According to Armstrong and Taylor (2014), recruitment involves attracting and
motivating individuals to apply for job vacancies, while selection focuses on choosing the right
candidates. Traditionally, this process involves four stages: defining job requirements,