VOLUME XX, 2017 1 Date of publication xxxx 00, 0000, date of current version xxxx 00, 0000. Digital Object Identifier 10.1109/ACCESS.2022.Doi Number Mediation of Technology Adaptation Capabilities between the Relationship of Service Quality and Satisfaction: An investigation on Young Customers towards E-Commerce in China Wang Qing 1 , Mohammad Bin Amin 2 , Md. Abu Issa Gazi 1* , Wahiduzzaman Khan 3 , Abdullah Al Masud 4* , Mohammad Nurul Alam 5 1 School of Management, Jiujiang University, Jiujiang, 332005, China 2 Károly Ihrig Doctoral School of Management and Business, Faculty of Economics and Business, University of Debrecen, Böszörményi út 138; Debrecen, 4032 ; Hungary. 3 School of Business, Ahsanullah University of Science and Technology, Dhaka, 1208, Bangladesh 4 Department of Management Studies, University of Barishal, Barishal-8254, Bangladesh 5 Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia Correspondence: dr.issa@jju.edu.cn (M.A.I.G.); aamasud@bu.ac.bd (A.A.M.) of Colorado, Boulder, CO 80309 USA Correspondence: dr.issa@jju.edu.cn (M.A.I.G.); aamasud@bu.ac.bd (A.A.M.) “This work was supported by the Research Unit of Jiujiang University, China.” ABSTRACT The connection between consumer satisfaction and service quality may be quite researched in academia. Pertinently, we argue that there is a gap of the contribution of “technology adaptation capabilities” in this relationship. Hence, objective of this empirical paper is to reveal the impacts of service quality on young customers’ satisfaction toward e-commerce in china, considering the mediating effect of technology adaptation capabilities. The independent factor, service quality was measured through SERVQUAL model including its five indicators: ‘Tangibility’, ‘Reliability’, ‘Responsiveness’ ‘Assurance’ and ‘Empathy’. Moreover, customer satisfaction is a notable concern for the organizations to exist and growth. Likewise, prior contemporary research also suggested a requirement for more empirical investigations on the current association. However, hypotheses in this present study are formulated based on the literature, and to the hypotheses, data were collected from young e-commerce users from different cities in China. For analyzing the data structural equation model have been utilized. The result shows that all five indicators contribute to customer satisfaction. Additionally, with the mediation of technology adaptation capabilities, all factors have significant effects on customer satisfaction. This research intended to contribute to the researchers, professionals, investors, executives, and other stakeholders by broadening the profound insights on e- commerce. INDEX TERMS Service Quality, Satisfaction, Technology Adaptation Capabilities, Young Customers, E- Commerce I. INTRODUCTION Recent pandemic and global challenges have led to significant transformation in the E-commerce industry due to the necessity of social distancing (Sardjono et al., 2021; Al Masud et al., 2023). This has resulted in all sectors of the economy moving their operations in virtually (Sardjono et al., 2021). Internet and mobile technology development has also contributed to the increasing importance of online shopping, as noted by Omar et al. (2021). In addition, Omar et al. (2021) pointed out that E-commerce facilitates retailers to promote their company's products and provide purchasing options even when consumers are not present in the shop. This underscores the significance of the electronic commerce concept, which focuses on the ability to conduct business operations, including buying, selling, and advertising, while on-the-go, as emphasized by Kim et al (2021). In this concern, Kim et al (2021) argued that the present buying environment and E-commerce are no longer exclusively connected previously linked with desktop computers, but now mainly with smartphones and tablets. Notably, as customers prefer online shopping platform more, their perception on satisfaction towards a particular product or service are also depend on the e-commerce business (Gazi et al., 2023). Meanwhile, according to This article has been accepted for publication in IEEE Access. This is the author's version which has not been fully edited and content may change prior to final publication. Citation information: DOI 10.1109/ACCESS.2023.3328775 This work is licensed under a Creative Commons Attribution 4.0 License. For more information, see https://creativecommons.org/licenses/by/4.0/