REFEREN, Vol. 2 (2), 2023, 175—183 E-ISSN: 2830-652X DOI: 10.22236/referen.v2i2.12623 175 Analisis Pemahaman Peserta Didik Tingkat SMK/MAN Terhadap Keterampilan Menulis Slogan Aisyah Kimberly Maroe Universitas Islam Negeri Syarif Hidayatullah, Indonesia email: kimberly.maroe21@mhs.uinjkt.ac.id Rachmayanti Universitas Islam Negeri Syarif Hidayatullah, Indonesia Nur Kholifah Palaloi Universitas Islam Negeri Syarif Hidayatullah, Indonesia Mahmudah Fitriyah Universitas Islam Negeri Syarif Hidayatullah, Indonesia Received: 21/06/2023 Accepted: 30/11/2023 Published: 30/11/2023 © 2023 The author(s). Lisensi REFEREN. Artikel ini bersifat open access yang didistribusikan di bawah syarat dan ketentuan Creative Commons Attribution (CC-BY) license. (http://creativecommons.org/licenses/by/4.0/). Abstrak Perkembangan pendidikan di Indonesia telah melewati berbagai perombakan kurikulum. Perombakan kurikulum dilakukan mulai dari peningkatan kualitas guru, perbaikan jam pelajaran, peningkatan fasilitas pembelajaran, hingga perbaikan bahan ajar. Tercatat dalam kurikulum 2013, bahan ajar atau materi yang dihadapi peserta didik kembali mengalami beberapa pembaharuan, termasuk hadirnya bahan ajar menulis slogan. Oleh karena itu, tujuan yang akan didapat dengan hadirnya penelitian ini adalah guna mengetahui kemampuan menulis slogan siswa-siswi tingkat SMK/MAN melalui kuesioner Google Form. Analisis deskriptif kuantitatif melalui kuesioner Google Form dipilih sebagai metode penelitian ini. Berdasarkan hasil jawaban yang telah dikumpulkan oleh peneliti melalui kuesioner Google Form yang berisi kemampuan menulis slogan para siswa-siswi tingkat SMK/MAN, ditemukan sebanyak 51 orang responden. Kata kunci: Iklan Slogan; Pembelajaran Menulis; Teks Slogan; Google Form; Abstract The development of education in Indonesia has gone through various curriculum reforms. The curriculum reform was carried out starting with improving the quality of teachers, improving class hours, improving learning facilities, and improving teaching materials. In the 2013 curriculum, teaching materials or materials faced by students again experienced several updates, including the presence of teaching materials for writing slogans. Therefore, the purpose of this research is to find out the ability to write slogans for SMK and MAN-level students through a Google Form questionnaire. Quantitative descriptive analysis through the Google Form questionnaire was chosen as the research method. Based on the results of the answers that were collected by the researchers through the Google Form questionnaire, which contained the ability to write slogans for students at the SMK/MAN level, it was found that 51 of respondents. Keywords: Advertising Slogans; Learning to Write; Slogans Text; Google Forms;