*Corresponding Author: shwetasharma1375@gmail.com 261 DOI: https://doi.org/10.52756/ijerr.2024.v45spl.021 AI-Driven Transformations in Higher Education: A Citation and Co-citation Analysis Shweta 1* , Priyalaxmi Gurumayum 2 , Neelu Tiwari 3 , Meenakshi Kaushik 4 , Chitra Jha 5 and Madhu Arora 6 1 Amity University, Noida, India; 2 NDIM Delhi, India; 3 Amity University, India; 4 DIAS, GGSIPU, India; 5 GL Bajaj Institute of Technology and Management, India; 6 NDIM Delhi, India E-mail/Orcid Id: S, shwetasharma1375@gmail.com, https://orcid.org/0009-0003-4714-7819; PG, dr.priyalaxmi@ndimdelhi.in, https://orcid.org/0000-0003-1634-8469; NT, neelutiwari82@gmail.com; https://orcid.org/0000-0002-6733-3665 MK, meenu.meenuk1@gmail.com, https://orcid.org/0009-0002-1646-4056; CJ, jhachitra29@gmail.com, https://orcid.org/0009-0003-2469-0771; MA, profmadhuarora@gmail.com, https://orcid.org/0000-0002-9554-3176 Introduction Artificial Intelligence (AI) refers to the intelligence exhibited by machines like computer systems. Our economy is experiencing significant technological advancements, causing a shift in people's behavior. AI simplifies and modifies people's jobs with the assistance of new technology. Certain self-service technologies under AI make people's lives easier and more feasible (Thakral and Kamra, 2024). AI has transformed the way people connect and communicate. It enables them to access various services and products to manage their lifestyles. Every sector currently offers multiple technological platforms. The education industry is no exception; students and teachers are using information and communication technology (ICT) in their studies. This strategy is considered more engaging and participatory by teachers, parents, and students (Hinojo- Lucena et al., 2019). AI is becoming increasingly popular in higher education, which makes learning more accessible and flexible. Technology allows teachers to get their study material online and can give access to their learners. Teachers can teach their students virtually from anywhere and anytime without physical barriers (Escotet, 023). Students can also customize their education with AI's assistance. Every student can get a unique educational Article History: Received: 10 th Aug. 2024 Accepted: 23 rd Nov 2024 Published: 30 th Nov, 2024 Abstract: Integrating artificial intelligence (AI) in the educational field can revolutionize teaching and learning outcomes, increase research capacity, and expedite administrative processes. The application of AI-powered virtual learning aids, customized learning platforms, and intelligent educational platforms, can boost the engagement of students, offer real-time feedback and support, and aid customized learning. Additionally, AI-based administrative systems may automate repetitive processes like financial aid processing, enrolment, and admissions, freeing up important resources for more strategic endeavors. Thus, this study aims to synthesize the literature exploring AI’s impact on higher education through citation and co-citation analysis. Data from the Scopus database from 2015 to 2024 yielded 1140 papers. The data was analyzed using Biblioshiny and Vosviwer software to determine the publishing pattern, the most cited papers, the most prolific writers, sources, nations, and the network of co-citations between authors and references. The findings reveal a sharp and rapid growth (79.24%) in this industry, suggesting a significant spike in interest. In terms of overall citations, the UK became one of the top countries (1689). The author "Tan S" obtained the most citations (1869) with 10 publications, whereas "Kerr S" and "Poenici Sad" produced just one article and had the highest average citation (588). "Research And Practice in Technology-Enhanced Learning" and "Journal of Applied Learning and Teaching" were the most influential journals in terms of average and total citations, respectively. The uniqueness of the study is that it assesses the literature on AI's impacts in the fields of business and management as well as social science using citation and co-citation analysis. The outcomes of the study will have substantial implications that can help professionals, researchers, and decision-makers create policies. Keywords: Artificial intelligence, AI, bibliometric analysis, citation analysis, co- citation analysis, higher education How to cite this Article: Shweta, Priyalaxmi Gurumayum, Neelu Tiwari, Meenakshi Kaushik Chitra Jha and Madhu arora (2024). AI-Driven Transformations in Higher Education: A Citation and Co-citation Analysis. International Journal of Experimental Research and Review, 45, 261-273. DOI: https://doi.org/10.52756/ ijerr.2024.v45spl.021 Int. J. Exp. Res. Rev., Vol. 45: 261-273 (2024)