International Journal of Management, Technology, and Social Sciences (IJMTS), ISSN: 2581-6012, Vol. 9, No. 3, August 2024 SRINIVAS PUBLICATION Sujaya H., et al. (2024); www.supublication.com PAGE 1 Organic Product Labels: The Credence towards Customers Choice of Buying Behaviour Sujaya H 1 , Kavyashree K 2 , Shilpa K 3 & Mithunraj B 4 1 Professor, Institute of Management & Commerce, Srinivas University, Mangalore, India. ORCID ID: 0000-0002-8997-1641; Email ID: sujayaloknath@gmail.com 2 Professor, Institute of Management & Commerce, Srinivas University, Mangalore, India. ORCID ID: 0000-0003-1192-3479;-Email ID: kavyashree7734@gmail.com 3 Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore, India. ORCID ID: 0000-0001-5611-9180; Email ID: shilpakudroli@gmail.com 4 Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore, India. ORCID ID: 0000-0003-1231-6494; Email ID: mithunraj378@gmail.com Area/Section: Marketing / Consumer Behavior Type of the Paper: Empirical Research Type of Review: Peer Reviewed as per |C|O|P|E| guidance. Indexed in: OpenAIRE. DOI: https://doi.org/10.5281/zenodo.13241901 Google Scholar Citation: IJMTS International Journal of Management, Technology, and Social Sciences (IJMTS) A Refereed International Journal of Srinivas University, India. CrossRef DOI: https://doi.org/10.47992/IJMTS.2581.6012.0358 Received on: 06/07/2024 Published on: 03/08/2024 © With Authors. This work is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International License subject to proper citation to the publication source of the work. Disclaimer: The scholarly papers as reviewed and published by Srinivas Publications (S.P.), India are the views and opinions of their respective authors and are not the views or opinions of the SP. The SP disclaims of any harm or loss caused due to the published content to any party. How to Cite this Paper: Sujaya, H., Kavyashree, K., Shilpa, K. & Mithunraj, B. (2024). Organic Product Labels: The Credence towards Customers Choice of Buying Behaviour. International Journal of Management, Technology, and Social Sciences (IJMTS), 9(3), 1-10. DOI: https://doi.org/10.5281/zenodo.13241901