Khan et al., International Journal on Emerging Technologies 12(1): 225-227(2021) 225 International Journal on Emerging Technologies 12(1): 225-227(2021) ISSN No. (Print): 0975-8364 ISSN No. (Online): 2249-3255 Use of Social Media as an Interactive Teaching Aid in Developing Countries Abdul Hafeez Khan 1 , Asif Ali Wagan 2 and Aamir Iqbal Umrani 3 1 Assistant Professor, Department of Software Engineering, SMI University, Karachi, Pakistan. 2 Assistant Professor, Department of Computer, SMI University, Karachi, Pakistan. 3 Assistant Professor, Department of Business Administration, SMI University, Karachi, Pakistan. (Corresponding author: Abdul Hafeez) (Received 22 November 2020, Revised 20 January 2021, Accepted 26 February 2021) (Published by Research Trend, Website: www.researchtrend.net) ABSTRACT: Usually, people used the Internet to search content: for reading it, they viewed it, and buy it. Gradually, they are using the platform such as social media to produce, share, and disuses different content. In recent years, social media appeared as a very renowned platform for content sharing. The major challenge faced by developing countries is a bad economy. Due to the economic crisis, they cannot properly improve the teaching infrastructure of higher education institutions.Commercial software are costly e.g. blackboard, and developing infrastructure for open source software are time-consuming and expensive e.g. Moodle. This work uses cross-sectional design as a primary research method, and data from 112 graduate and undergraduate students were collected from Pakistani public sector university using a questionnaire survey and investigated, can social media be used as teaching aid and proposed a model ITSM (Interactive Teaching with Social Media) which can be used as teaching aid in developing countries. Keywords: Social Media, Learning, Teaching, Teaching Aid. I. INTRODUCTION In current days, every aspect of our life has been affected by technology [1]. It has changed the mean of communication and collaboration through Social Media [2]. The social media almost completely beat the other media such as newspapers, radio, and TV in the viewership. It created a new medium of interaction among people (social interaction).Currently, social media has a huge number of users, such as Facebook has 2.3 billion users [3]. Because it provides more freedom to share individual views as compared to the traditional platform where information spread under the influenced by specific groups [4]. Social media provides many means of interaction such as profile-based, content-based, and microblogging [5]. In the profile- based service, a user manages and shares content through a web page called profile page such as Facebook. In content-based services profile is not considered for managing the contents, these services basically provide multimedia file sharing facilities (e.g. YouTube). Microblogging services provide the facility to broadcast small messages to public or group members [5]. Social media is being used for performing various activities such as communication, content sharing, comments on a specific event, etc. although, it can be used for teaching and learning activities and many researchers have investigated the use of social media for teaching and learning [3]. In the existing studies, many researchers have claimed that the majority of higher education institutions students have an account on social media, and they are using social media for various learning purposes [6]. A recent study showedthat Facebookis the most adapted tools in the higher institution for various academic-related activities [B]. However, they spend more time on social activities [7]. It can be involved in many learning such as classroom community, collaborative writing, collaboration, project management, etc. [8]. Teachers with self-disclosure on social media can improve the learning motivation of students in the classroom [9]. Communication through social media among teachers and students can improve the learning process and student grades [10]. Another way of using social media groups or community as a learning management system is that it would enable a teacher to easily post their lectures and event on it [11]. This research basically focuses on how social media can be used as a tool for interactive teaching in less developed countries. The major challenge faced by less developed countries is the bad economy. Due to the economic crisis, they cannot properly improve the teaching infrastructure of higher education institutions. In the current scenario, the implementation of interactive teaching seems very difficult in them. Because tools involved in interactive teaching are expensive and out of their reach. On the other hand, social media has come out as a powerful instrument for interactive interaction and it is economically accessible. Almost every student of Higher Education Institution (HEI) uses it for communication and coordination. They use social media for different purposes (e.g. fun, chatting, interaction, some time for learning). Therefore, this research is divided into two parts. The first part consists of a survey study and the second part of this research proposes a social media- based interactive teaching model. A survey has been conducted on a government Higher Education Institution and investigated: • Percentage of HEI’ Students who use social media. • Frequency of visit to social media. • Purpose of the visit. • Percentage of students who uses social media for academic purpose. • How much time spend on social media? e t