International Research Journal of Management, IT & Social Sciences Available online at https://sloap.org/journals/index.php/irjmis/ Vol. 9 No. 1, January 2022, pages: 168-180 ISSN: 2395-7492 https://doi.org/10.21744/irjmis.v9n1.2020 168 The Role of Experiential Value in Mediate Experiential Marketing on Repurchase Intention Made Harry Darmawan a Ni Nyoman Kerti Yasa b Article history: Abstract Submitted: 18 November 2021 Revised: 27 December 2021 Accepted: 09 January 2022 The various types of culinary businesses offered are so diverse such as restaurants, cafes, lounges, and bars. One local restaurant that is well known to the public is MM Juice and Restaurant. An indicator of the success of a company is determined by the intention to repurchase its consumers on an ongoing basis which is one of the factors that MM Juice and Restaurant want to improve. This study aims to explain the role of experiential value in mediating the effect of experiential marketing on repurchase intention. This research was conducted in Denpasar City involving 185 respondents who live in Denpasar with an age range of 18 years and over and have completed high school education. The method used is online purposive sampling via Google Form. The data analysis technique used is a descriptive statistical analysis technique, path analysis, and Sobel test. The results of this study indicate that experiential marketing has a positive and significant effect on experiential value. Experiential marketing has a positive effect on repurchase intention. Experiential value has a positive and significant effect on repurchase intention. Experiential value positively and significantly mediates the effect of experiential marketing on repurchase intention at MM Juice and Restaurant in Denpasar City. The results of this study have implications for MM Juice and Restaurant in Denpasar City regarding the relationship between experiential marketing variables, experiential value, and repurchase intention. Keywords: experiential marketing; experiential value; repurchase intention; International research journal of management, IT and social sciences © 2022. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/by-nc-nd/4.0/). Corresponding author: Made Harry Darmawan, Management Study Program, Faculty of Economics and Business, Udayana University, Denpasar, Indonesia. Email address: darmawan_harry@live.com a Udayana University, Denpasar, Indonesia b Udayana University, Denpasar, Indonesia