Research Article Open Access
Mazilu et al., J Tourism Hospit 2018, 7:4
DOI: 10.4172/2167-0269.1000372
Review Article Open Access
Journal of Tourism & Hospitality
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ISSN: 2167-0269
Volume 7 • Issue 4 • 1000372 J Tourism Hospit, an open access journal
ISSN: 2167-0269
*Corresponding author: Mirela Mazilu, University of Craiova, Cuza Street,
Craiova, Dolj, Romania, Tel: +0040252316966; Fax: +0040316966; E-mail:
mirelamazilu2004@yahoo.com
Received August 03, 2018; Accepted August 24, 2018; Published August 31, 2018
Citation: Mazilu M, Dumitrescu D, Marinescu R, Baltălungă A (2018) New Trends
in Romanian Tourism in 2018. J Tourism Hospit 7: 372. doi: 10.4172/2167-
0269.1000372
Copyright: © 2018 Mazilu M, et al. This is an open-access article distributed under
the terms of the Creative Commons Attribution License, which permits unrestricted
use, distribution, and reproduction in any medium, provided the original author and
source are credited.
Keywords: Tourism; Trends; Strategy; Sustainable; Investment; Growth
Introduction
In shaping and especially in managing a tourist destination such
as ROMANIA, it is difficult to make speculative predictions, especially
when the infrastructure, the tourism laws, the politics and nature do
not help one fight the touristic seasonality [1].
e good news of the Union Centennial Celebration is a heavenly
giſt for hotel owners. Almost 9 months before the National Day, Alba
Iulia no longer has rooms available. All have been booked since the end
of last year, without the possibility to find free places in nearby localities
either [2,3]. e fortress of the Great Union has gradually become one
of the most sought-aſter touristic destinations in Transylvania, the
taxes bringing huge revenues to the local budget [4].
Romania, at the Union Centennial, in terms of tourism, its
sustainable development, the Danube Strategy, becomes a permanent
attraction point both regionally and competitively at a cross-border-
international level, a touristic destination that can compete with the
other Danube river countries [5]. Especially, there are tourists who
want to discover new places, to get into new, wild, less accessible places,
and, as a general trend, to enjoy special travel experiences [6,7]. I can
say that 2017 was a good year in tourism (because we barely finished it)
as I feel that people, Romanian tourists, are more optimistic - so they
plan their holidays and the associated expenses in a more confident
and more responsible manner [8-12]. If we manage to offer our clients
a special and unique experience from the time of the offer until the
actual time of the holiday and continuing with the follow-up aſter the
tourists’ return, and the preparation of the new trips, we will surely
have a better 2018 than 2017 in Romania, managing to transform
Romania and to give it in 2019 what it gives us for free with gratitude
(Figure 1). Perhaps we should remember to learn to be united, not just
survivors in a country rich in touristic attractions, to recognize and to
honour our Romanian geniuses, because we all know: consciousness is
like a geyser, an icon of the Romanian people, which gathers us from
wherever we are tourists, because the call of the Romanian blood wins
(Figure 2).
In what follows, we present concrete data of the positive trend
recorded in the trend of Romanian tourism, being the economic field
with the greatest resilience to the effects of the economic, political,
etc. crisis, all “skipping” the touristic phenomenon that is recording
significant increases [13,14]:
us, Table 1 and Figure 3 show a massive increase in both Romanian
and foreign tourists in 2017 compared to 2016, and in comparison with
the period taken as the basis of calculation there is a double increase and
even more [15]. By country of origin, the countries of the tourists who
visited our country have the following shares: Italy (14.55%), Germany
(13.96%), France (8.39%), Hungary (7.3%), the USA at the same level
with the United Kingdom (6%), Israel (5.7%), etc.
e years 2014 and 2015 were periods of crisis, the trends being
obvious, Romanian tourism being affected by domestic economic
events and global phenomena that have leſt their mark on international
tourism [16-20]. e situation of Romania’s international tourism
is different, which, as shown in the table, has registered a slower but
most reliable increase, so that we can speak of almost a tripling of the
number of foreign tourists in 2017 compared to 2012 (287.67%) [21].
Regarding the departures of tourists, they have not increased
significantly, from 6,274,000 in 2003 to 6,497,000 in 2008, with a
percentage increase of 3.5% with specific fluctuations over the same
period [22,23].
New Trends in Romanian Tourism in 2018
Mirela Mazilu
1
*, Daniela Dumitrescu
2
, Roxana Marinescu
1
and Adrian Baltălungă
2
1
University of Craiova, Cuza Street, Craiova, Dolj, Romania
2
University of Valahia, Târgoviște, Bulevardul Unirii, Târgovişte, Romania
Abstract
The industry of tourism is without a doubt a powerful driver of economic growth. According to the United Nations
World Tourism Organization (UNWTO), tourism currently generates approximately 10 percent of the world’s GDP,
makes up one in every 10 jobs, accounts for 30 percent of world trade in services, and drives $1.4 trillion in exports.
With this actual increasing globalization, international digital and social connectivity, and easily accessible methods
of travel, it is easier than ever before for leisure travellers to jet set to somewhere new and for business professionals
to get to that important meeting.
Inspired by the international growth trends, the Romanian tourism recorded a significant increase of about 10%
in 2017. In the first nine months of 2017 the number of Romanian tourists by destinations in Romania increased
by one million reaching 9.5 million, so that the number of foreign tourists reached a record number of 2,600,000
persons. According to all estimates generously provided by the institutes in question, the total number of tourists
who choose destinations in Romania will reach in 2018 (thanks to God and willingness and desire of the tourists) a
number of over 12 million - a value that has not been reached since 1990.
Unfortunately, Romania persists in error: authorities continue to stimulate consumption at the expense of exports
and investments, but tourism urgently needs investment in infrastructure and quality staff.