https://iaeme.com/Home/journal/IJTR 1 editor@iaeme.com International Journal of Tourism Research (IJTR) Volume 1, Issue 1, January-December 2024, pp. 1-10, Article ID: IJTR_01_01_001 Available online at https://iaeme.com/Home/issue/IJTR?Volume=1&Issue=1 Journal ID: 2654-1536 DOI: https://doi.org/10.34218/IJTR_01_01_001 © IAEME Publication THE SUSTAINABILITY OF ARTISAN TEA AND TOURISM IN ASSAM Smti. Moitreyee Das * , Dr.Pranti Dutta ** * Research Scholar, Department of Economics, Assam Don Bosco University, Assam. ** Assistant Professor, Department of Economics, Assam Don Bosco University, Assam. ABSTRACT The Nature of tea-related changes in society is pervasive in Assam, and they are now experienced as "tourism." Tourism is an industry wherein tea culture, traditional customs, services, and attractions are regarded as part and parcel of a tourism activity. Assam being both a producer and consumer of tea; possesses a considerable potential to combine tea production and consumption with tourism to boost the long-term viability of community livelihoods. This study investigates the connections between natural handcrafted tea and tourism through the perspective of a method that promotes sustainable livelihoods within a systematic framework. Additionally, prospects are augmented through a literature review of previous research conducted in tea tourism (TT) areas. A significant amount of this research came from secondary sources of information. In order to make up for the shortage of skills and resources in expanding tea and tourism integration, this study suggests that a dynamic mutual collaboration would be the way to go. Building a stronger cohesion between tea and tourism, forming partnerships, encouraging more community involvement, and highlighting local assets are crucial for its sustenance. Although the concept of tea tourism in Assam is in its nascent stage, it offers a great deal of untapped promise. Assam's tea tourism industry will not be beneficial to simply use natural-handcrafted tea as a tourist spot rather the inflow of tourists to the state ought to be regarded as a potential demand that is omnipresent for the establishment of a new market for tea tourists and the marketing of natural-handcrafted tea produced by the Tea Estates. Tea-related social changes are pervasive in Assam, and are now experienced as "tourism." It is an industry where tourists enjoy local tea cultures, customs, services, and attractions. Within a systematic framework, this study investigates links between natural handcrafted tea and tourism that promotes sustainable livelihoods. A literature review of previous research in tea tourism areas is used to supplement prospects. Secondary sources of information were used extensively in this research. According to the findings, the establishment of a dynamic mutual partnership may be able to compensate for lack of resources and competencies in the expansion of tea and tourist integration. Keywords: Tea Tourism, Natural Handcrafted Tea, Cottage Industry, Tourism, Sustainability.