https://iaeme.com/Home/journal/IJCET 186 editor@iaeme.com International Journal of Computer Engineering and Technology (IJCET) Volume 16, Issue 1, January-February 2025, pp. 186-198, Article ID: IJCET_16_01_017 Available online at https://iaeme.com/Home/issue/IJCET?Volume=16&Issue=1 ISSN Print: 0976-6367; ISSN Online: 0976-6375; Journal ID: 5751-5249 Impact Factor (2025): 18.59 (Based on Google Scholar Citation) DOI: https://doi.org/10.34218/IJCET_16_01_017 © IAEME Publication ENHANCING MOBILE APP SECURITY: PROTECTING AGAINST COMMON THREATS Sridhar Rao Muthineni Optum Services Inc., USA. ABSTRACT Mobile applications have become integral to modern life, offering convenience and functionality across diverse domains. However, the increasing prevalence of mobile app usage has also led to heightened security threats, ranging from data breaches and malware attacks to phishing and unauthorized access. This paper delves into the critical strategies for enhancing mobile app security, addressing the challenges posed by these threats. Key topics include securing data transmission, implementing robust authentication mechanisms, and adopting defenses against malware and phishing. The discussion emphasizes the importance of regular security audits, user education, and compliance with industry standards to mitigate risks effectively. Furthermore, the paper explores the potential of emerging technologies such as artificial intelligence, blockchain, and quantum-resistant cryptography to revolutionize mobile app security. By advocating a multi-layered defense approach and fostering a culture of security