101 © Te Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023 L. Balfour (ed.), FemTech, https://doi.org/10.1007/978-981-99-5605-0_5 5 One Size (Doesn’t) Fit All: A Closer Look at FemTech Apps and Datafed Reproductive Body Projects in India Paro Mishra, Ravinder Kaur, and Shambhawi Vikram Introduction Te contemporary times are witnessing adoption of digital technologies for health wearables, implantables, sensors, mobile and web applications (popularly known as apps) and imaging/screening devices at a warp speed. Tese digital health technologies operate at a diverse scale, ranging from macro-level medical research, public health infrastructures, clinical health care to more micro-level practices of self-care and wellness. With an increase in multistakeholderism and technological innovation such products are increasingly centralised and connected through Artifcial Intelligence. In this paper, we focus on a small but highly popular P. Mishra (*) Indraprastha Institute of Information Technology, New Delhi, India e-mail: paro.mishra@iiitd.ac.in R. Kaur Indian Institute of Technology, New Delhi, India S. Vikram Jawaharlal Nehru University, New Delhi, India