DOI: http://dx.doi.org/10.25181/jppt.v17i3.298 Jurnal Penelitian Pertanian Terapan Vol. 21 (1): 0-1 Website: http://www.jurnal.polinela.ac.id/JPPT pISSN 1410-5020 eISSN 2407-1781 Lisensi Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional. STRATEGI PRIORITAS PENGEMBANGAN DESA SIDOMULYO SEBAGAI DESA WISATA PERTANIAN BERKELANJUTAN DI KOTA BATU THE PRIORITY OF SIDOMULYO VILLAGE DEVELOPMENT STRATEGY AS A TOURISM VILLAGE FOR SUSTAINABLE AGRICULTURE, BATU CITY Widya Rizka Augusty 1 , Wawargita Permata Wijayanti 1 , Gunawan Prayitno 1* , Dian Dinanti 1 , Aris Subagiyo 1 , Dimas Wisnu Adrianto 1 1 Department of Urban and Regional Planning, Brawijaya University, Malang, Indonesia *E-mail: gunawan_p@ub.ac.id ABSTRACT Tourism Village is currently being developed by the Batu City Government. The policy was adopted in the strategic plan of the Batu City Tourism Office in the field of tourism product development by increasing the number of tourism villages that have adequate infrastructure. However, the tourism potential of Sidomulyo Village has not been able to attract tourists to enjoy the village. The problem of Sidomulyo Tourism Village encourages the need for planning that pays attention to all aspects of the tourism village. Therefore, the study was conducted to formulate strategic priorities as a tourism village in Batu City. The sample used in this study are expert respondents. The Analytical Hierarchy Process (AHP) is used to assess the priority of development strategies. Research shows that development elements prioritized in the development of Sidomulyo Tourism Village are human resource elements with alternative priority to make community groups independent and able to build strong work teams. Keywords: Priority of Development Strategy; Sidomulyo Tourism Village Disubmit : 12 Oktober 2022; Diterima: 21 November 2022; Disetujui : 28 Maret 2023 INTRODUCTION Tourism is a travel activity from the place of residence to a location outside the residential environment which is carried out for vacation and/or recreation. Tourism in Law Number 10 of 2009 concerning Tourism is described as a tourism activity that is supported by various facilities and services provided by the community, businessmen, central government, and local governments. Tourism is one of Indonesia's mainstay sources of foreign exchange, considering the diversity of tourism activities spread from Sabang to Merauke 1) . Indonesia's rapidly growing and diverse tourism can be managed to become an attractive tourist destination for domestic and foreign tourists. The form of tourism activities can be in the form of nature tourism or artificial tourism. Current trends show that tourists are generally more interested in nature tourism in collaboration with community involvement in introducing local culture and local social life 2–4) . The movement of recent developments has penetrated various terms such as sustainable tourism, rural tourism, agrotourism, and ecotourism. This form