Vol-08 Issue 12, December -2024 ISSN: 2456-9348 Impact Factor: 7.936 International Journal of Engineering Technology Research & Management Published By: https://www.ijetrm.com/ IJETRM (http://ijetrm.com/) [231] THE INFLUENCE OF USING INSTAGRAM AS A PROMOTIONAL MEDIA FOR BERDASI FISHERMEN`S VILLAGE BALIKPAPAN I Wayan Sudarmayasa 1 A Rinto Dwi Atmojo 2 Sabalius Uhai 3 Hanafi Husaini 4 *1,2,4 Diploma 3 Tourism Study Program, Samarinda State Polytechnic * 3 Diploma 4 Travel business Study Program, Samarinda State Polytechnic ABSTRACT The research entitled The Influence of Instagram Utilization as a Promotional Media for the Berdasi Fishermen's Village is expected to involve the community in the tourism area of the Berdasi Fishermen's Village Tourism Village, especially in terms of marketing their tourist village sustainably so that the current community and future generations can enjoy the results from generation to generation and maintain their regional traditions sustainably, especially in the field of culture, preserving the tradition of sustainable activities. One of the marketing strategies through social media is one of the bases for preparing a plan for developing the progress of a tourist village and making it a guideline for carrying out its activities in the tourist village, in addition to anticipating increasingly fierce competition in the future. The purpose of this study is to determine the concept of village management to increase competitiveness and good cooperation with local village managers. In this study, the author uses a research method with documentation, interviews and observations Keywords: Promotion, marketing strategy, handling work constraints INTRODUCTION With today's technological advances, people can use this digital era to do various activities, one of which is the use of social media as a means of marketing in the form of content and what is sold is not only that, with social media people can also be creative to sell products and services that they have, for example: food, drinks, clothing, and others. With the program that we run to provide education in general to make a product that will later be uploaded on social media look attractive and creative. Instagram is a photo sharing application that allows users to take photos and short videos, apply digital filters, then share them to various social media services including Instagram itself. Instagram features can be used on any iPhone, iPad or iPod Touch version with the iOS 3.1.2 operating system or later and any Android camera phone with the 2.2 (Froyo) operating system or later. This application is distributed through the Apple App Store and Google Play Manap and Adzharudin (2013) are emphasizing the role of the Internet to develop tourist destinations, the same opinion is also expressed by Hanan and Putit (2014) where the contribution of social media as a driving factor to promote destinations. Both of their arguments show that the tourism industry and the Internet provide space to determine their decisions to make trips for tourists. Therefore, it is not surprising that the internet has basically changed the way travel information is searched for and the process of determining tourist destinations (Morosan & Jeong, 2008). The use of internet-based social media as a tourism communication medium is more flexible and profitable, because the use of media like this is considered easier, has a wide reach, and is cost- effective in communicating tourism, so this is what makes social media increasingly in demand for communication and promotion facilities. Social media is an internet-based media that makes it easy and even allows its users to easily participate, create and share their experiences and information. In addition to Facebook, Twitter, Pinterest, LinkedIn, and Path which are some of the favorite social media in Indonesian society, one of the fastest growing social media is Instagram. Based on the explanation above, the researcher chose the Instagram account @nelayanberdasi_id as the object of research. @nelayanberdasi_id is an Instagram account that specifically provides information and introduces tourist attractions in the coastal area of Karanganyar through photos and videos. The nature of Instagram social media which is real-time, emphasizes visuals, has various features, is easy to use and is efficient in introducing tourist attractions in Karanganyar Regency, making the Instagram account