Shah, A. J., Iqbal, S.K., Iftikhar, M., Ali, A. T., Naz, S., Shaukar, M. N., Khalida, S., Ahmad, M. W., and Parveen, N. (2022). Critical Analysis of the Economic Effect of Covid-19 On Sports Industry: A Comprehensive View of Pakistani Sports Goods. Bulletin of Business and Economics, 11(1), 243-246. https://doi.org/10.61506/01.00423 ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 243 CRITICAL ANALYSIS OF THE ECONOMIC EFFECT OF COVID-19 ON SPORTS INDUSTRY: A COMPREHENSIVE VIEW OF PAKISTANI SPORTS GOODS AMIR JUNAID SHAH 1 , SHAHZADA KHURRAM IQBAL 2 , MUHAMMAD IFTIKHAR 3 , ASMAT TAHIRA ALI 4 , SHUMAILA NAZ 5 , MUHAMMAD NAEEM SHAUKAT 6 , SYEDA KHALIDA 7 , MUHAMMAD WAQAS AHMAD 8 , NAGHMA PARVEEN 9 ABSTRACT The goods industry is a key contributor to the advancement of society as whole, economy, exports and financial services. Goods industry has potential to be the backbone of society's infrastructure, an engine of economic growth, creation of jobs, and a producer of essential goods and services for businesses and households. The purpose of the present study was to evaluate the economic effect of covid-19 on sports industry crisis due to pandemic and introduce their resilience solutions. This research was qualitative by nature and convenient sampling technique was used to conduct it. The researchers used close ended online questionnaire through WhatsApp for data collection in which had 25 statements. The data was analyzed through SPSS 20.0 version and the state indicates that the formulated hypothesis was accepted and the result shows that here was negative effect of covid-19 on sports sector in Pakistan having mean of the tasting variable was 2.7106, SD was 0.43188 and sig difference was 0.071. The findings of the study stated that covid-19 has negative effect on sports sector and the study linked with another that COVID-19 pandemic affected all economic activities and crashed stock markets across the globe (Şenol, Z., & Zeren, F. 2020). According to the available evidence in this pandemic situation, there is no practical and complete planning, even after several months of the COVID pandemic. Therefore, planning to solve the economic problems of sports sector obviously requires time to gather information, conferences and plan. In addition, sports business owners expect that in such a situation, appropriate facilities will be provided for taxes and other possible facilities. Key words: Covid-19, Economy, Sports Industry, Sports Goods I. INTRODUCTION The athletic goods industry is one of the numerous businesses whose tendency has declined as a result of COVID-19, as was previously indicated. The global market was closed for months during the epidemic, which caused widespread unemployment, extreme poverty, the closure of factories and businesses, and disruption of the social order. An important sector of the state's economy is the sporting goods industry. Similarly, a number of South Asian nations, including Bangladesh, Sri Lanka, and Pakistan, are regarded as the world's top exporters of sporting goods ( Sahoo, P. 2013). This study solely focuses on the sporting goods sector and its socio-economic effects on sports sector in Pakistan. The sporting goods sector is a vital component of the Pakistani economy, and Sialkot is one of the places that has prospered and enhanced the country's reputation. Pakistan earns a substantial income from the export of sports goods that are produced within its borders. Pakistan might be considered the global centre of sports due to the large volume of orders it receives from well-known worldwide sports businesses (Andreff, M., & Andreff, W. 2009). Many international sports brands source their products from Pakistan's sporting goods industry, which in the end helped the nation's economy remain sustainable ( Khattak, A., & Stringer, C. 2017). However, in recent times, the emergence of Covid-19 has deteriorated the industry's substantial growth. It's intriguing to observe how the epidemic has altered company perspectives and opened up new paths and dimensions for them (Al Amri, T., & Marey-Perez, M. 2020). In contrast to certain organizations that terminated half of their workforce upon noticing a low attendance rate, thus the athletic goods industry has begun operating at minimum capacity in pandemic period ( Nhamo, G., et al 2020). Many people are now unemployed as a result of the massive drop in the global supply chain. Reports state that Pakistan lost one third of his revenue on exports as a result of the corona outbreak ( Shafi, M., Liu, J., & Ren, W. 2020). It's interesting to learn that Pakistan has made $1 billion by selling footballs to European countries ( Tanveer, M. A., et al 1 Corresponding Author, Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan, amirjunaidshah@gmail.com 2 Higher Education Department Government of Khyber Pakhtunkhwa, Pakistan 3 MS Scholar Sports Science & Physical Education Sarhad University of Science and Information Technology, Peshawar, Pakistan 4 Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan 5 M.Phil Scholar Health, Physical Education & Sports Science Isra University Islamabad Campus Islamabad, Pakistan 6 PET, Government Elementary School Tanzeem Islami Maddrsa Mella Galli Bahawalpur, Pakistan 7 Department of Sports Science & Physical Education, Gomal University D I Khan, Pakistan 8 Instructor Physical Education Elementary & Secondary Education Department Government of Khyber Pakhtunkhwa, Pakistan 9 Department of Sports Science & Physical Education, The Islamia University of Bahawalpur, Pakistan