FUDMA Journal of Management Sciences, Vol. 5 No. 1, December 2023, ISSN: 2735- 9093 Published by | Faculty of Management Sciences, Federal University Dutsin-Ma-Nigeria 160 Sensory Marketing and Organizational Product Performance in Small and Medium Scale Enterprises in Ilorin Metropolis, Kwara State, Nigeria ABDUL Falilat Ajoke 1 , AUN, Isaac Iortimbir 1 & ABIDEMI, Oyewole Shamsudeen 1 1 Department of Business Administration, University of Ilorin, Ilorin, Nigeria Abstract The study investigated the impact of sensory marketing on product performance in SMEs in Ilorin metropolis, Kwara State, Nigeria. A survey research design was put in place for the study. Simple random sampling was employed to collect the needed data for the study. Out of the 141copies of questionnaire administered to the selected owners of SMEs in Ilorin metropolis, 133 copies were correctly completed, retrieved and used for the study. Descriptive and Inferential statistics were used to empirically and statistically analyze the data collected for the study with the aid of Smart PLS 3.0. Results reveal that product patronage, product loyalty significantly and product satisfaction significantly affect consumer buying decision through SMEs. The study concluded that sensory marketing has a positive impact on product performance. The study therefore recommended that SMEs should continuously engage in sensory marketing strategies that can help to enhance product performance of SMEs. Keywords: Sensory marketing, organizational product performance, small and medium scale enterprises, perception of customers 1. Introduction purchasing decisions. Sensory marketing is used in different aspects: visual, auditory, olfactory, gustative, and tactile marketing. Sensory branding is a type of marketing which appeals to all the senses in relation to the brand. It uses the senses to relate with customers at an emotional level. ds by appealing to their senses. essentials in a service process as an image that challenges the human mind and senses (Petit et al., 2019). Sensory marketing, also called sense marketing, can be understood in a general way, as Krishna (2010) describes it, as marketing that addresses the senses of consumers and affects their behaviour. This implies studying sensation and perception as ways that modify consumer behaviour (Krishna, 2012). Castanyol (2014) expresses, tries to establish new links with potential audiences through the senses.Sensory marketing is when a business uses many different senses to create a positive impression for a brand. Appealing to multiple senses and