Transforming SME Marketing Through Social Media Marketing Mukhtar Galib (STIM Lasharan Jaya Makassar) Introduction SMEs (Small and Medium Enterprises) are one of the economic sectors that have an important role in national development. SMEs contribute to job creation, income distribution, and economic growth. According to data from the Ministry of Cooperatives and SMEs in 2020, there are around 64.2 million micro, small and medium enterprises in Indonesia that absorb 97% of the national workforce. However, SMEs also face various challenges and obstacles in developing their business, such as limited capital, human resources, technology, information, and markets. In today's digital era, marketing is one of the most important aspects for SMEs to improve their competitiveness and business performance. Marketing can help SMEs to reach a wider range of consumers, build brand image, increase customer loyalty, and generate higher sales. One marketing strategy that can be utilized by SMEs is marketing through social media. Social media is an online platform that allows users to share, interact, and collaborate with others. Social media has various advantages as a marketing medium, such as low cost, wide reach, high interactivity, easy personalization, and effective measurement (Chaffey, D., & Smith, P. R. 2017). Some examples of popular social media in Indonesia are Facebook, Instagram, Twitter, YouTube, WhatsApp, and TikTok. SME marketing transformation through social media is the process of change or adjustment made by SMEs in implementing social media as a marketing medium. This transformation involves aspects such as the selection of a social media platform that suits the characteristics of the SME's products and target market, the creation of content that is interesting and relevant to the needs and desires of consumers, the management of social media accounts in a professional and responsive manner, as well as the evaluation and management of social media accounts.