Swinburne University of Technology and Victoria University International Nonprofit and Social Marketing Conference 2009 – Proceedings Victoria University Year 2009 “Ice is crazy but if you just smoke a bit of dope it’s not that bad”: Formative research for a drug-driving social marketing campaign in the ACT L. R. Barrie* S. C Jones* E. Wiese* *University of Wollongong This conference paper was originally published as Barrie, L. R., Jones, S. C. and Wiese, E., “Ice is crazy but if you just smoke a bit of dope it’s not that bad”: Formative research for a drug-driving social marketing campaign in the ACT, Sustainable Social Enterprise – International Nonprofit and Social Marketing Conference 2009, Victoria University, 14-15 July 2009.