Современные проблемы сервиса и туризма №3/2022 Том 16 51 UDC 338.48 EDN: HYPVVJ DOI: 10.5281/zenodo.7423012 Mirna de Lima MEDEIROS Ponta Grossa State University / UEPG (Ponta Grossa, Parana, Brazil) Center for Studies in Strategic Management of Tourism Marketing (MarkTur / UEPG); Center for Studies in Management and Contemporary Public Policy, University of São Paulo (GPublic / USP) PhD in Organizational Management, Professor; e-mail: mirnadelimamedeiros@gmail.com ORCID: 0000-0002-7198-9835 Hellen Vitória SILVA Ponta Grossa State University / UEPG (Ponta Grossa, Parana, Brazil) Center for Studies in Strategic Management of Tourism Marketing (MarkTur / UEPG); Undergraduate student of Tourism; e-mail: helvitsil@hotmail.com, OCIRD: 0000-0002-8279-5075 Augusta Pelinski RAIHER Ponta Grossa State University / UEPG (Ponta Grossa, Parana, Brazil) Regional Economics and Public Policies Centre (NEREPP/UEPG); PhD in Economics, Professor; e-mail: apelinski@gmail.com, ORCID: 0000-0001-9542-0689 USE OF BRAZILIAN GEOGRAPHICAL INDICATIONS IN TOURISM: APPLICATIONS AND IMPLICATIONS Abstract. Services and products (agri-food, mineral, handcrafting, or industrial) from a specific place are linked to the place historical-cultural-environmental context. When there is a very close link of the goods/service to the place that renders it notoriety or specificities, these might be recognized as Geographical Indications (GIs). By bearing the territory’s name and other immaterial aspects, the GI is naturally assimilated to the re- gion and related activities such as tourism might develop. This tourism application occurs and is studied in several countries. However, in Brazil, this research is limited to particular cases. This raised the question whether (and how) a broader use in tourism exists, thus, we sought to verify whether and how geographical indications are allied to tourism in Brazil. To achieve this aim, we promoted a theoretical discussion related to GIs and tour- ism, and also collected data using an online questionnaire that was sent to representa- tive entities of Brazilian geographical indications known at the time of the development of this study. We obtained 55 replies that were investigated using descriptive statistics, correlations, and content analysis. Our results revealed tourism activities related to some national GIs. On the other hand, there are some registered, but without effective use (due to lack of structure, articulations, or resources). Another finding pointed out the need to disseminate the theme among tourists and producers in general, aiming at the GI valuation and implementation of actions that promote their use as an asset. Funding information: Conselho Nacional de Desenvolvimento Científico e Tecnológico (Bra- zilian National Council for Scientific and Technological Development) – CNPq; Fundação Ar- aucária de Apoio ao Desenvolvimento Científico e Tecnológico do Estado do Paraná (Arau- cária Foundation for Scientific and Technological Development of Paraná State) – FA. Keywords: geographical indications, tourism, basket of territorial goods and services, Brazil Citation: Medeiros, M. de L., Silva, H. V., & Raiher, A. P. (2022). Use of Brazilian geographical indications in tourism: Applications and implications. Sovremennye problemy servisa i turizma [Service and Tourism: Current Challenges], 16(3), 51–70. doi: 10.5281/zenodo.7423012. Article History Received 9 June 2022 Accepted 20 November 2022 Disclosure statement No potential conflict of interest was reported by the author(s). © 2022 the Author(s) This work is licensed under the Creative Commons Attribution 4.0 International (CC BY-SA 4.0). To view a copy of this license, visit https://creativecommons.org/licenses/by-sa/4.0/ РЕГИОНАЛЬНЫЕ ПРОБЛЕМЫ РАЗВИТИЯ ТУРИСТСКОГО СЕРВИСА REGIONAL ISSUES OF TOURISM SERVICE