Copyright Holder: This Article is Licensed Under: © Jarick, Mary, & Jesus. (2023) Corresponding author’s email: jpbriones1961@gmail.com Corresponding author’s email: xxx@xxx.com International Journal of Entrepreneurship, Business and Creative Economy, Vol. 4 No. 1 (2024) https://doi.org/10.31098/ijebce.v4i1.1985 Consumerism Culture and its Impact on Employees’ Work Effectiveness: The Case of a National Government Agency in the Philippines Jarick Mar P. Gubi 1 , Mary Jane N. Morales 1 , Jesus P. Briones 1 * 1 World Citi Colleges, Philippines Received : November 17, 2023 Revised : December 28, 2023 Accepted : December 29, 2023 Online : January 30, 2024 Abstract The workplace environment is not spared by how consumerism culture (CC) influences the transformation of individual lifestyles and aspirations. This study investigated the impact of CC on the employees’ work effectiveness of the subject national government agency (NGA) in the Philippines. This descriptive-quantitative research used a structured questionnaire to cover the impact of CC on the four dimensions of work effectiveness: work attitude, individual well-being, environmental sustainability, and social connections of employees within the organization. The data were gathered from 109 employees of the subject NGA. The study found that among the dimensions of work effectiveness, only environmental sustainability appeared to be affected by CC. Moreover, the study conducted within the context of the subject NGA revealed that there is no statistically significant relationship between CC in terms of employees’ shopping frequency and their perceptions of product or service brand reputation, and the four key dimensions of work effectiveness. This finding indicates that CC, as represented by these variables, does not significantly impact the critical aspects of employees’ work effectiveness within the organization. This study can serve as baseline information for developing a comprehensive employee development program for enhancing work effectiveness and fostering a healthier workplace culture among the prevailing consumerism trends in society. Keywords Consumerism Culture; Employees’ Individual Well-Being; Environmental Sustainability; Social Connections; Work Attitude; Work Effectiveness INTRODUCTION Consumerism culture (CC) has evolved and is driven by various factors such as globalization, advertising, technological advancements, and changing societal norms. In contemporary society, individuals often find themselves in a perpetual cycle of consumption, where acquiring material possessions and indulging in luxury goods are perceived as markers of success and happiness (Hayes, 2022). This shift in values and priorities has not only altered personal lives but has also begun to seep into the workplace. CC remains a pertinent subject in today’s generation as it continues to significantly influence various aspects of society, including psychology, social connectivity, and environmental sustainability, making it a relevant and dynamic area of study that warrants ongoing examination and analysis. The study will dig into the CC extending beyond the realms of personal life and consumer choices, which seep into the workplace of the subject national government agency (NGA) in the Philippines. This NGA is responsible for the management and regulation of the country’s water resources. Its primary role includes the allocation and distribution of water resources, ensuring the sustainability of water sources, and addressing water-related issues such as water scarcity and quality. Like many organizations, this NGA comprises employees who navigate the complexities of their values, societal expectations, and professional responsibilities. These employees are not immune to the influence of consumerism culture, which manifests in various ways that impact work effectiveness. In the Philippine setting, NGAs play a vital role in governance and upholding the rule of law while ensuring the welfare of the Filipino people. With the varied functions of NGAs, Research Paper