Rural BPO: An Opportunity of Social Empowerment Rural BPO: An Opportunity of Social Empowerment Dr. Monika Ojha 1 Abstract India has efficiently attained the position of being the most favoured destination for business process outsourcing for companies situated in the US and Europe. The accessibility of low cost skilled manpower, a vast English speaking populace, low cost and suitable infrastructure have been the major causes for these corporations outsourcing their operations to India. With the Business Processing Outsourcing industry blooming in India, further more companies began establishing operations in the metropolitan cities to capitalize on the obtainable human resource talent and physical infrastructure. As the number of business process outsourcing (BPO) and Information technology enabled services (ITes) contributors have increased in major cities such as Mumbai, Delhi, and Bangalore, they has been an strong competition for excellence manpower in those cities. This repeated poaching and high attrition resulted in improved recruitment and training costs. Given this situation, some BPO companies have started operations in smaller towns and even villages. This study is highlighted on the efforts created by the BPO in rural sector for enhancing rural's life style, providing employment opportunities, declining migration activities. It can be said that BPO can innovate an alternative solution of dispirit agriculture. Keywords: Business Process Outsourcing (BPO), Information Technology Enabled Services (ITes), Information & Communication Technology (ICT) Introduction Primarily, these companies are outsourcing low-skilled work such as data entry, scanning, formatting, etc. to the village BPO. The establishment of BPO in villages is expected to result in the growth of rural infrastructure, raise in standard of living, and generation of enough employment opportunities at the village level. All this could efficiently address the troubles of people migrating from the villages to cities in hunt of work and employment. But rural areas are dogged by struggle such as under-developed infrastructure, lack of basic facilities, and low-skilled workforce. Both the private sector and Indian Government are taking initiatives to eliminate these deficiencies in a slow and steady manner. Rural 1 Department of E.A.F.M., S.S Jain Subodh P.G. (Autonomous) College, Jaipur