© IJARW | ISSN (O) - 2582-1008 February 2025 | Vol. 6 Issue. 8 www.ijarw.com IJARW2413 International Journal of All Research Writings 8 AWARENESS AND PROMOTION OF BANGSAMORO CULTURAL DOCUMENTARY HERITAGE RESOURCES: KEY DRIVERS OF LIBRARY USERS’ SATISFACTION Aliah B. Datuamala 1 , Annabelle P. Acedera 2 Lourdes College Inc., Cagayan de Oro City, Philippines ABSTRACT Public libraries play an important role in promoting cultural heritage, community awareness, and information access. This descriptive-correlational study examines the implications of awareness and promotional activities of the Bangsamoro Library and Archives (BLA) on library users' satisfaction. Data from 50 participants comprising students, professionals, and community members, analyzed through descriptive and inferential statistics. The findings reveal high awareness of Bangsamoro cultural heritage resources, driven by BLA’s promotional initiatives in terms of library orientation, media campaigns, and exhibitions and displays. These activities effectively foster cultural appreciation and engagement, with a strong positive correlation between awareness and satisfaction. The study underscores the importance of promotional strategies in bridging gaps between heritage awareness and user satisfaction. Recommendations include enhancing strategies, leveraging innovative technologies, and fostering collaborations to strengthen BLA’s role in cultural heritage advocacy. By addressing the research gap, this research contributes to sustainable cultural development and supports SDG 4—ensuring inclusive, equitable education and lifelong learning for all. Keyword: Cultural heritage awareness, public libraries, Bangsamoro Library and Archives, library user satisfaction, cultural heritage promotional activities, cultural documentary heritage resources 1. INTRODUCTION The Bangsamoro Autonomous Region in Muslim Mindanao (BARMM) is widely known for its vibrant traditions, customs, and narratives that stand for its unique identity. It embodies the collective memory, traditions, and identity of the tribes living in its diverse community, making preserving cultural heritage imperative. Cultural documentary heritage resources are vital components that connect communities to their past, fostering a sense of identity and pride. Awareness and promotion of these resources act as a bridge, linking communities like Bangsamoro to their roots and promoting a deeper understanding of their heritage. They cultivate a sense of belonging and facilitate community engagement and preservation efforts. Central to safeguarding the unique identity of the Bangsamoro nation is the Bangsamoro Library and Archives (BLA), the only regional library in the Philippines. The BLA serves as the repository of information resources on cultural documentary heritage in the region and has the essential role of preserving and disseminating knowledge, as well as serving sufficient library resources and services to meet the information needs of the Bangsamoro people. The Bangsamoro Administrative Code supports this, otherwise known as Bangsamoro Autonomy Act No. 13, Section 25.9, Title III, Book IV, which mandates the BLA to collect, maintain, and preserve regional vital documents and laws, including cultural resources that reflect the identity of the Bangsamoro people. In today's fast-paced digital age, some may question the relevance and importance of the BLA’s role in preserving and providing access to these resources. According to Okerulu (2002), libraries are an essential part of nation's cultural, social and educational system, serving to in disseminate and preserve knowledge and culture, in doing so, libraries can play a significant role in advancing Sustainable Development Goal (SDG) 4 also in bridging the past and the present while shaping the future. This collective effort underscores the significance of libraries in safeguarding cultural documentary heritage and