Comparative Study of Post-Marriage Nationality Of Women in Legal Systems of Different Countries Driving Revenues: How Makassar Raya Parking Sets Its Financial Targets 283 International Journal of Multicultural and Multireligious Understanding http://ijmmu.com editor@ijmmu.com ISSN 2364-5369 Volume 10, Issue 12 December, 2023 Pages: 283-288 Driving Revenues: How Makassar Raya Parking Sets Its Financial Targets Dewi 1 ; Badu Ahmad 1 ; Muhammad Yunus 1 ; Rizal Pauzi 1 ; Saenab 2 1 Department of Science Administration, Faculty of Social and Political Sciences, Hasanuddin University, Indonesia 2 Department of Science Administration, Faculty of Social and Political Sciences, Bosowa University, Indonesia http://dx.doi.org/10.18415/ijmmu.v10i12.5417 Abstract This study focuses on the financial management of parking revenues in Makassar City, particularly as it pertains to the standards set by Raya Regional Parking Company, City of Makassar. The aim is to scrutinize the established revenue targets and the actual implementation of parking tariffs, considering the Local Regulation No. 17 of 2006 and the financial relationship between central and regional governments as stipulated by Indonesian Law No. 1 of 2022. The research employs a qualitative methodology to delve into the intricacies of revenue management, compliance with parking locations, and the setting of parking tariffs. Primary and secondary data sources, including interviews with officials from Makassar Raya Regional Parking Company, City of Makassar, and other stakeholders, provide a foundation for the study. The interactive and ongoing analysis model facilitates the data reduction, presentation, and conclusion processes. Findings indicate that there is a discrepancy between the set revenue targets and actual realizations, with parking tariff enforcement demonstrating weaknesses, especially with unofficial parking attendants charging inconsistent fees. The study reveals that while annual targets are based on detailed revenue potential evaluations, quarterly reviews highlight shortcomings in achieving these goals. The study suggests the need for stricter enforcement and monitoring of parking management to meet revenue and dividend targets. Implementing an electronic parking system and incentivizing attendants to meet or exceed targets may enhance performance and revenue management. The collaboration with city government can align parking regulations with strategic revenue management goals while serving public interests. Keywords: Public Organizations; Supervision Standards; Regional Income Introduction In accordance with the Republic of Indonesia Law Number 1 of 2022 on the Financial Relations Between the Central Government and Regional Governments, Regional Own-Source Revenue is defined as revenue obtained by the Region from local taxes, regional levies, the management of regional separated wealth, and other legitimate regional own-source revenues as stipulated by prevailing laws and regulations. The purpose of Regional Own-Source Revenue is to empower the Regional Government to