International Scientific Journal of Engineering and Management ISSN: 2583-6129 Volume: 04 Issue: 01 | Jan – 2025 DOI: 10.55041/ISJEM02217 An International Scholarly || Multidisciplinary || Open Access || Indexing in all major Database & Metadata © 2025, ISJEM (All Rights Reserved) | www.isjem.com | Page 1 Leading Product-Centric Change: A Strategic Framework for Digital Transformation Success Karthik Hosavaranchi Puttaraju khosavaranchi@gmail.com Abstract: Despite significant investments in digital transformation initiatives, many organizations struggle to achieve successful and sustainable change adoption. Traditional change management approaches often fail to create tangible value propositions that resonate with employees and stakeholders, leading to resistance and suboptimal outcomes. This paper introduces a novel Product-Centric Change Management (PCCM) framework that addresses this challenge by leveraging product innovation as the primary catalyst for organizational transformation. The PCCM framework integrates product strategy, digital capabilities, and transformation success metrics to create compelling value propositions that accelerate change adoption. It also demonstrates improved transformation success rates by anchoring change initiatives in product strategy. The paper provides practical implementation guidelines for large organizations and contributes to both change management theory and practice by offering a fresh perspective on driving sustainable organizational change. Keywords—Digital Transformation, Change Management, Product-Centric Change Management (PCCM), Product Strategy, Organizational Change, Change Adoption, Digital Capabilities, Product Innovation, Transformation Metrics, Change Leadership, Digital Enterprise, Product Development, Organizational Agility, Change Framework, Strategic Alignment, Digital Innovation, Transformation Success, Product-Led Change, Enterprise Transformation, Implementation Strategy I.INTRODUCTION In today's rapidly evolving business landscape, organizations face increasing pressure to adapt and transform their operations to remain competitive. Digital transformation has emerged as a critical imperative for businesses across industries, driven by advancements in technology, changing customer expectations, and the need for greater agility and efficiency [1]. However, despite significant investments in digital initiatives, many organizations struggle to achieve successful and sustainable transformation outcomes [2]. Traditional change management approaches have primarily focused on organizational and cultural aspects, often overlooking the critical role of product strategy in driving transformation success. While these approaches have their merits, they often fail to create tangible value propositions that resonate with employees and stakeholders, leading to resistance and suboptimal adoption rates [3]. Consequently, there is a pressing need for a more integrated and product- centric approach to change management that leverages product innovation as a catalyst for organizational transformation. This paper introduces a novel framework that positions product strategy at the core of change management initiatives. Organizations can create compelling value propositions that naturally accelerate behavioural change and drive sustainable adoption by anchoring transformation efforts in product innovation. The proposed framework integrates three key dimensions: (1) product strategy as a change catalyst, (2) integration of digital capabilities through product