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Chapter 22
DOI: 10.4018/978-1-5225-8516-9.ch022
ABSTRACT
This chapter examines the innovative internal communication practices of Lenovo, a $45 billion Fortune
Global 500 technology company. In particular, this study examines how this company uses internal com-
munication to promote collaboration and engagement across dispersed employees’ teams. Internal com-
munications (or internal marketing) is generally led by marketing or PR professionals with expertise in
human resources, public relations, marketing, social media, and/or employee engagement. One new way
that companies are extending internal communication is by extending its use of digital communication.
Lenovo has been a leader in the use of social media at work and is now innovating its communications
to include a mobile app. This chapter describes how Lenovo has developed both its intranet and its new
mobile app and how innovative internal communication can promote engagement and collaboration.
INTRODUCTION
This chapter examines the internal communication practices of a Lenovo, a $45 billion multinational
technology company. Lenovo has been a pioneer in building a digital workplace to maintain engagement
with its workforce around the world. In 2012, Lenovo hired an internal communication executive, Nancy
Liang, away from Cummins to create a company intranet to bridge its “east meets west” workforce. As
a “born-global” company, Lenovo sought a way to communicate from the top to all of its employees
simultaneously around the world.
Using Innovative Internal
Communication to Enhance
Employee Engagement
Karen Mishra
Campbell University, USA
Aneil K. Mishra
East Carolina University, USA
Khaner Walker
Lenovo, USA