International Journal of Research Publication and Reviews, Vol 5, no 6, pp 729-740 June 2024 International Journal of Research Publication and Reviews Journal homepage: www.ijrpr.com ISSN 2582-7421 Assessment of the Ecotourism Industry in Catmondaan, Catmon, Cebu, Philippines Delfa G. Castilla, Gladies Mae Olivar, Jastine Rose C. Butanas, Eunizelle Dianne A. Feria, Maricar D. Luardo, Ricalyn P. Montero Cebu Technological University - Danao Campus, Sabang, Danao City, 6004 Doi: https://doi.org/10.55248/gengpi.5.0624.1418 A B S T R A C T This study explored the perceptions of a local community in Catmondaan, Catmon, Cebu, regarding the effects of ecotourism initiatives. The findings demonstrated that ecotourism fosters environmental awareness and conservation practices, with the community actively protecting natural habitats and implementing sustainable waste management. Furthermore, ecotourism contributes positively to the local economy by producing income, opening job prospects, and cultivating business development. The study also revealed the socio-cultural benefits of ecotourism, including promoting local engagement, cultural exchange, and a sense of pride among residents. The research suggests ecotourism is vital in promoting environmental sustainability, economic development, and a socio-cultural community in Catmondaan, Catmon, Cebu. Keywords: awareness, ecotourism, ecotourism industry, local communities INTRODUCTION: Ecotourism has recently become increasingly popular in balancing economic and community growth with environmental preservation (Astanin, 2019). Ecotourism has emerged as a promising strategy for sustainable development, particularly in areas with reach of natural resources. These aspects positively preserve ecosystems and the local economy's growth and development and strengthen the local community's sociocultural aspects (Pornprasit and Rurkkhum 2019). However, according to Iqbal et al. (2022), despite being enacted as a central pillar of ecotourism development, the literature reveals that local communities still need to actively participate in planning and decision-making processes regarding ecotourism development. In this line, ecotourism mirrors a broader strategy to use alternative development mechanisms to achieve conservation (Stronza, Hunt, Fitzgerald, 2019). Catmondaan is a barangay located in the municipality of Catmon, which lies in the northern part of Cebu, Philippines. To get to Catmondaan from Cebu City, you would travel approximately 54 kilometers typically taking about 1 hour and 34 minutes by vehicle. The route to Catmondaan offers scenic views of the coastline and countryside, providing a glimpse of the natural beauty of northern Cebu. This area is known for its laid-back rural atmosphere, making it a tranquil escape from the bustling city life. Catmondaan was a prime example of attracting tourists with its scenic beauty and diverse marine life. Thus, many beach resorts are found in Catmondaan, making it an ideal destination for relaxation and enjoying the coastal scenery. Hence, ecotourism has become an important management tool for local people and a means to create a sustainable community (Jaya et al., 2024). While ecotourism offers economic benefits, its impact on local communities must be assessed. The primary purpose of the research was to assess the varying levels of awareness regarding ecotourism initiatives among residents based on demographic factors such as age, gender, and length of residency in Catmondaan, Catmon, Cebu. Additionally, it aimed to evaluate the impact of ecotourism on the natural environment within the community, determine the extent to which ecotourism generated new employment opportunities, and examine the effects of ecotourism on the community's social fabric and cultural dynamics. It was commonly acknowledged in scholarly literature that tourism could negatively affect local communities and natural habitats, as Willis et al. (2018) and Lewis et al. (2021) discussed. Building upon Wardle et al. (2018), the researcher also sought to explore broader negative consequences, including social disruption, economic leakages, cultural and environmental deterioration, and unequal distribution of benefits. Thus, the research aimed to understand and assess the community's perspective on ecotourism's positive and negative impacts of ecotourism on their lives. The findings were expected to contribute valuable insights for developing sustainable ecotourism practices that ensured the community's and the environment's well-being. It was essential to bridge the understanding and assess the community's perspective on how ecotourism has positively and negatively impacted lives. The study results will provide insightful information for developing sustainable ecotourism practices that ensure the well-being of the community and the environment. By understanding local perceptions, the community can strive for a future where ecotourism truly lives up to its promise of responsible travel and balanced development.