_____________________________________________________________________________________________________ *Corresponding author: E-mail: renjbar.othman@dpu.edu.krd; Cite as: Othman, Renjbar Sh., and Subhi R. M. Zeebaree. 2025. “A Review of Omni-Channel Strategies in E-Commerce: Integrating Online and Offline Customer Journeys”. Asian Journal of Economics, Business and Accounting 25 (3):49-66. https://doi.org/10.9734/ajeba/2025/v25i31694. Asian Journal of Economics, Business and Accounting Volume 25, Issue 3, Page 49-66, 2025; Article no.AJEBA.131941 ISSN: 2456-639X A Review of Omni-channel Strategies in E-commerce: Integrating Online and Offline Customer Journeys Renjbar Sh. Othman a,b* and Subhi R. M. Zeebaree c a Department of Information Technology, Duhok Polytechnic University, Technical Institute of Amedi, Duhok, Kurdistan Region, Iraq. b Department of Information Technology, Akre University for Applied Science, Technical College of Informatics, Akre-Duhok, Kurdistan Region, Iraq. c Energy Eng. Department, Duhok Polytechnic University, Technical College of Engineering, Duhok, Kurdistan Region, Iraq. Authors’ contributions This work was carried out in collaboration between both authors. Both authors read and approved the final manuscript. Article Information DOI: https://doi.org/10.9734/ajeba/2025/v25i31694 Open Peer Review History: This journal follows the Advanced Open Peer Review policy. Identity of the Reviewers, Editor(s) and additional Reviewers, peer review comments, different versions of the manuscript, comments of the editors, etc are available here: https://pr.sdiarticle5.com/review-history/131941 Received: 20/12/2024 Accepted: 24/02/2025 Published: 27/02/2025 ABSTRACT This study explores the evolution and implementation of omnichannel strategies in e-commerce, emphasizing the seamless integration of online and offline channels to enhance customer experience and operational efficiency. Omnichannel strategies in e-commerce integrate online and offline channels to create seamless, personalized customer experiences. This approach addresses evolving consumer behavior, characterized by a preference for convenience, flexibility, and cross- platform shopping. By merging platforms like physical stores, mobile apps, and social media, omnichannel retail enhances operational efficiency, customer loyalty, and revenue generation. The Review Article