How to cite: Patma, Kurniawan, Maylen K.P. Kambuaya, Rama Soyan Arunglamba, Hesty T. Salle (2021) Analysis of Motivation, Knowledge and Investment Education on Investment Interest in Capital Market. Jurnal of Social Science 2(4). https://doi.org/10.46799/jss.v2i4.173 E-ISSN: 2721-5202 Published by: Ridwan Institute Analysis of Motivation, Knowledge and Investment Education on Investment Interest in Capital Market Kurniawan Patma, Maylen K.P. Kambuaya, Rama Soyan Arunglamba, Hesty T. Salle Universitas Cenderawasih, Jayapura, Papua, Indonesia Email: patmakurniawan@gmail.com, kathrinpetra050585@ymail.com ramasoyan.al@gmail.com salle.hesty@gmail.com ARTICLE INFO ABSTRACT Received 23 Juny 2021 Revision 1 July 2021 Approved 10 July 2021 The purpose of this study is to determine and analyze the effect of investment motivation, investment knowledge on investment interest, investment education on investment interest in the capital market for students of the Faculty of Economics and Business, Cenderawasi University. The population taken in this study were students of the 2016 FEB Uncen Accounting Study Program and the 2017 class. The knowledge variable affected the investment interest of the 2016 FEB Uncen Accounting Study Program students and the 2017 class. Accounting FEB Uncen class 2016, class 2017 and class 2018. Keywords: Investment motivation Investment knowledge Investment education Investment interest INTRODUCTION The rapid development of economic and communication technology in Indonesia provides so much ease in the world of business and investment. Investment has an important role in the economic development of a country. according to (Raditya, Budiarta, & Suardikha, 2014) there are two paradigms regarding investment that apply in today's society, namely, First, investment is considered as a desire and second investment is considered as a necessity. Basically the development of technology today also provides facilities for the public to freely choose how to invest. Information on the types and ways of investing is available so abundantly especially with the presence of internet media. Along with the development of the investment world, the general public began to know financial investment, one form of investment that is often used is investment in the capital market (Wibowo, 2019). Education about the capital market to the public is important because it is useful to increase the number of enthusiasts to invest in the capital market (Tandio & Widanaputra, 2016). Therefore, the government in cooperation with the Indonesia Stock Exchange (IDX) as the manager of securities sales in Indonesia makes efforts to continue to increase public interest in investing in the capital market. One of the efforts of the Indonesia Stock Exchange (IDX) to boost the number of investors is through the "Yuk Nabung Saham" program. This campaign is intended to change the habits of Indonesian people from saving habits to investing, so that Indonesians begin to move from saving society to investing society. In addition to the "Yuk Nabung Saham" campaign, IDX also held a socialization and education program on investment in the capital market, namely the "Capital Market School" (SPM) program where the program is directly educated to the public through socialization small scale that is told by academics or students and students to a larger scale that is in the community in general. Since 2010 PT Bursa Efek Indonesia (IDX) has collaborated with The Higher Education and Securities Company to place Investment Galleries in various universities as ISSN : p-2720-9938 e-2721-5202