AI Impact on Affiliate Markeng Bilal Baye Lebanese Internaonal University Bilalbay123@hotmail.com ABSTRACT This thesis explores the transformave impact of Arficial Intelligence (AI) on affiliate markeng within the U.S. health and wellness industry. It primarily invesgates how advancements in AI—parcularly in data analycs, customer interacon opmizaon (CIO), predicve modeling, and personalized content generaon—influence affiliate markeng strategies and customer experiences. Employing a mixed-method approach, the study combines quantave data from surveys of 400 parcipants with qualitave insights from in-depth interviews to provide a comprehensive analysis of AI’s strategic applicaons in markeng. The research reveals that AI significantly enhances markeng strategies by improving data analycs, which allows for precise customer targeng and opmized campaign efficiency. The integraon of AI-driven CIO is crucial in fostering personalized customer interacons, enhancing engagement and sasfacon. Meanwhile, predicve modeling has seen more cauous adopon, signaling a potenal area for future research. Furthermore, AI’s role in generang personalized content has proven pivotal in increasing the relevance and effecveness of markeng communicaons, directly impacng customer engagement metrics and sasfacon. The findings confirm that AI technologies not only support the operaonal aspects of markeng but also strategically improve customer interacons by proacvely meeng customer needs. In conclusion, the thesis asserts that AI is crucial in reshaping affiliate markeng within the U.S health and wellness sector, enhancing customer experiences and opmizing markeng efficiencies. These insights corroborate and extend exisng literature on the strategic applicaons of AI in markeng, indicang a significant potenal for AI to set new benchmarks in markeng pracces. As AI technology evolves, its integraon into affiliate markeng strategies is expected to provide increasingly sophiscated tools for boosng customer engagement and business success