DOI 10.5281/zenodo.6874902 418 | V17.I07 EFFICIENCY ENHANCEMENT OF FLOWER INDUSTRY SUPPLY CHAIN MANAGEMENT Dr. TOMMANEE SOOKSAI* College of Logistics and Supply Chain, Suan Sunandha Rajabhat University, Thailand. Corresponding author Email: tommanee.so@ssru.ac.th, ORCID ID: http://orcid.org/0000-0001-8764-0083 ANCHALEE HIRANPHAET College of Logistics and Supply Chain Suan Sunandha Rajabhat University, Thailand. Email: anchalee.hi@ssru.ac.th, ORCID ID: https://orcid.org/0000-0003-3901-3549 Dr. WISSAWA AUNYAWONG College of Logistics and Supply Chain,Suan Sunandha Rajabhat University, Thailand. Email: wissawa.au@ssru.ac.th, ORCID ID: https://orcid.org/0000-0003-3901-3549 MOHD RIZAIMY SHAHARUDIN Associate Professor, Smart Manufacturing Research Institute (SMRI), University Technology MARA, Malaysia. Email: rizaimy@uitm.edu.my, ORCID ID: https://orcid.org/0000-0002-2662-6605 Dr. ANAKE NAMMAKHUNT Digital Business Computer, Thonburi University, Thailand. Email: anake_cc@thonburi-u.ac.th, ORCID ID: https://orcid.org/0000-0002-8428-3532 Dr. KAJORNPONG POOLSAWAD Faculty of Education, Chulalongkorn University, Thailand. Email: kajornpong.p@chula.ac.th ORCID ID: https://orcid.org/0000-0002-5344-2940 JIRAWAT CHUCHAROEN Black Bag Pack Recycle Co., LTD. Email: bbp_9986@hotmail.com Abstract The global supply chain of perishable products, i.e. flowers, is a multifarious interrelated structure and has underlined the problems. This research aims to find the characteristics of supply chain management of cut lotus flowers, analyze and create the supply chain management model of the cut-flower lotus, and apply the best lotus supply chain management model to practices of cut-flower lotus farmers. Mixed methods research was used consisting of quantitative and qualitative research methods. This phenomenological research was conducted by studying the phenomena and human experience using descriptive statistics. Purposive sampling was used to determine 22 cut-flower lotus farmers in Nakhon Pathom as a sample in the study of efficiency enhancement of supply chain management. The results found that the supply chain management structure of cut-flower lotus had 3 patterns, with the characteristics of the upstream, midstream, and downstream. The first pattern was the distribution of the lotus flowers that farmers cut the flower and sorted out the sizes of lotus flowers for middlemen