https://doi.org/10.1177/1749975518756535 Cultural Sociology 1–17 © The Author(s) 2018 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/1749975518756535 journals.sagepub.com/home/cus The Survival Struggle and Resistant Politics of a DIY Music Career in East Asia: Case Studies of China and Taiwan Miaoju Jian National Chung Cheng University, Taiwan Abstract Indie music in East Asia has experienced tremendous growth in popularity since the mid-2000s, especially in China and Taiwan. This trend has encouraged a number of indie bands to pursue more radical and alternative ‘do-it-yourself’ (DIY) careers within their local underground music scenes. Taking two bands from Beijing and Taipei as case studies, this article argues that their DIY music careers help them both to survive through their aesthetic freedom and to confront the paradoxical government involvement in the local music market. P.K. 14, a band from China, practice a pragmatic DIY music career with an oblique resistance to political authorities. Touming Magazine, a band from Taiwan, pursue a DIY career through punk ethics to fight against an overwhelming neoliberal discourse and a promotional state policy of developing a cultural and creative industry. While DIY career practitioners have opened up alternative possibilities to preserve the autonomy of making music, such a career path is still challenged by an unsustainable market, a shortage of financing, and the continued dominance of major music companies’ own platforms. The situations these musicians face illustrate a more ambivalent type of politics, beyond mere emancipation, in their pursuit of a DIY career. Keywords China, DIY career, East Asia, indie, music scene, Taiwan Introduction: The DIY Resurgence of Indie Music in East Asia The first decade of the 21st century has seen a notable resurgence of DIY indie music. Thanks to digital technology and the Internet, the so-called ‘DIY (do-it-yourself) culture’ has become a rising global trend and has led to an invigorating DIY music economy. DIY Corresponding author: Miaoju Jian, Department of Communication, National Chung Cheng University, 168 University Road, Min-Hsiung, Chia-Yi, 62102, Taiwan. Email: mjjian@gmail.com 756535CUS 0 0 10.1177/1749975518756535Cultural SociologyJian research-article 2018 Article